Posts Tagged ‘publicity’

Real Publicity And Book Promotion For Your Money

Get Publicity And Book Promotion Without Paying A Retainer

Pay For Placement By Annie Jennings PR Revolutionized Publicity And Book Promotion

Someone Referred A Client To Me For Publicity And Book Promotion.  The client had ONE objective – to share her message.   The referral source gave me the history. 1.        The expert has a PhD and is affiliated with one of the top Universities in the nation with 20 years of experience.  She has many areas of expertise from teen issues, to family relationships to behavioral health and lots more.  She lives in a major city that has TV bureaus within driving distance.  She can discuss just about every topic making headlines.  She can get booked on the most powerful, most impressive, most watched shows in America. Visit Annie for publicity Follow Annie Facebook Annie SO WHY ISN’T SHE? Here’s Why: She signed up with a publicity firm and paid $3,500 each and every month for a year.  After an entire year, with breaking news and high impact headlines hitting the media in just about every area of her expertise, they got her a handful of small media bookings that amount to nothing more than a hill of beans. Where’s the big stuff?  Where’s the big radio shows?  Where the big TV shows? If you add it up, she has spent $42,000 over the past year.  What did she get for her money? SHE COULD HAVE HAD ANNIE JENNINGS PR: This is what $42,000 would buy this expert at Annie Jennings PR – guaranteed or she does not have to pay. 1.       Annie’s mega 10 Million Real Live Listener Radio Campaign with bookings on the biggest, more influential name brand radio shows in America. 2.       TV bookings on all of the major networks – no problem at all for us. 3.       TV appearances in any city in the USA including Los Angeles, NYC, Washington DC, Chicago, Boston (you name it; we can book it for her) 4.       Plenty of major magazines and wire service media placements. NEW OUTFIT FOR TV:  And she would even have money left over to buy that hot new designer suit for her next TV appearance. The best part of all though, is that, as she personally told me, she worked hard for over 20 years. With Annie Jennings PR, she would have achieved her goals. THIS IS WHAT WE DO:   You see, we specialize in booking the top tier media in TV, radio, magazines, newspapers and the internet.  Not everybody can do this. It’s about having the vision for the clients, it’s about instantly knowing how the client fits into what the media is talking about, it’s about being on our own mission to make your dreams come true. Visit Annie for publicity Follow Annie Facebook Annie Wouldn’t You Rather Do Business With Annie Jennings PR? TODAY! All heart, Annie

Book Promotion & Book Marketing Tips For Author & Expert Publicity

Book Promotion, Publicity & Book Marketing For Authors & Experts

Author & Expert Book Promotion Book Marketing & Publicity Tips & Secrets By Annie Jennings PR

Annie Jennings of the national PR firm knows 18 ways to sell your book with one of them being getting booked as the guest on a radio show. The bigger the market, the better in terms of the numbers of people you will be reaching, the better your book marketing and book promotion results.

Book Promotion & Book Marketing Publicity Tips

Getting booked on the radio shows is the first step, but after you are booked, your job is to be a great guest. You’ll need to know the tips of the trade, that is the media training tips and media training guidelines to optimize your book marketing and book promotion during the show. Get booked on radio campaigns and as a guest on TV shows. Getting on radio or television or in print or a great internet placement is the work of book publicity. If you are a self published author, you may have different challenges than a traditionally published author in that there are no “in house” advertising or publicity departments to assist you in the initial selling and promoting of your book. Have no fear. Book marketing secrets are available at the Annie Jennings PR site where you can learn all you need to know. Annie Jennings PR presents outstanding book marketing and book publicity resources. Discover the essential media training skills you need to be a great guest on the radio. Keep in mind, never do a show using a cell phone, headset, or speakerphone, they are all unreliable! Always turn off your call waiting. Contact your local phone company for instructions on how to do this for an individual call. You can turn it back on again immediately after your interview. Always have a hotline number for the studio before your interview, if the producer does not call use the hotline number to call them. Make sure to have notes in front of you in a way that your facts, prepared segue phrases, and other talking points are easily accessible when needed. And you may need them quickly!

Book Promotion & Book Marketing Publicity Secrets

Have your book handy with key pages marked with post it notes that identify the content so you can quickly flip to a page if necessary for reference. Be sure to know what’s in your book as the producer and host may use it to guide the interview. A quiet environment is a must have for your radio interview. Authors should have their cell phone on mute (it is usually given for back up purposes so keep it one until the interview). Set up the scene so you are not distracted (kids, pets, loud alerts on your computer, etc.). Be sure to get the kids set up in advance etc. so their needs are taken care of before the interview because as you know, as soon as you get on the radio interview, your kids will suddenly need a snack. Have water ready, but not in a spill-able place that could soak your notes. Also be sure your phone has a mute button and use it if you have to cough or sneeze or take a huge gulp of water (the audience can hear you swallow and gulp). Don’t forget to unmute yourself when you are done! Usually a producer will call the guest a few minutes before they are scheduled (however, this is not always the case) – listen to the show for those few minutes on hold and be ready to jump right in if the host puts you on air without anyone coming back on the line first. If he/she goes right into a question be prepared with an immediate answer – don’t say “hi, how are you doing”. Shows get right into it – Signal your audience that this is one interview they will not want to miss! It is important to optimize your book marketing and book promotion opportunity on the air so keep your energy levels high. Be strong and confident in your voice, don’t sound tired. Avoid appearing meek, mild an un-opinionated as these are the signs of a bad guests. Great guests are high energy, opinionated and media trained! Your radio host can ask you anything so be ready. Authors should always be ready to discuss the issues presented in their book however, authors must be prepared for current event commentary and have phrases at hand to lead the conversation back to your message.  Book promotion book marketing and publicity made simple!

Book Promotion Marketing & Publicity

Effective Publicity And Book Promotion Secrets For Book Marketing Success

For Book Marketing & Book Promotion Success It’s Annie Jennings Or Nothing For Publicity

Annie Jennings PR presents the components of a marketing and book promotion campaign. With over one million books published in 2009 (Bowker), book authors face intense competition with other authors who also wish to market and sell their book. Visit Annie for publicity Follow Annie Facebook Annie

Book Marketing Book Promotion & Book Publicity Success

It is important to create a comprehensive media outreach campaign for your book promotion success that include the following considerations: Author Publicity Includes Getting Booked On TV Shows, Get Booked On Radio Campaigns, Get Print Publicity & Get Internet Publicity.  Authors Can Use Credibility & Thought Leader Status Creation Media Campaigns.  Authors Can Pursue Newspaper, Magazine, Online Promotion & Publicity Print Campaigns Author Publicity Includes Nationwide or Regional Author Tours To Publicize Your Book National or Regional Magazine Campaigns For Building Expert Status, Credibility Or For Promotion & Publicity.  Include Online Newsmaker Site Media Placements For Authors, Book Promotion Or Experts Building A National Reputation.  Get A National Radio Campaign In Top Radio Markets & Nationally Syndicated Shows – Share Your Message With Millions.  Get Regional & Nationally Syndicated Radio Programs For Maximum Expert Exposure, Building Expert Status, Publicity & Promotion Create Book Promotion Publicity & Book Marketing Media Kit Development With Book Press Release, BIO, Segment Style Press Release, Internet Marketing Special Reports & More Publicity & Book Promotion Special Reports That Reveals The Secrets Of Book Marketing & Author Publicity Success.  Get Media Training For Pre-Interviews With The Media , Radio & TV Shows, Book Promotion Book Publicity & Book Marketing During The Interview. Learn How To Publicize Your Book Or Interests During The Interview.  Speaking Events & Workshop Opportunities: Speakers Report Excellent Results With Back Of The Room Sales.  Book Promotion Publicity &  Marketing Made Simple!

Publicity And Book Promotion BY Annie Jennings PR

Let Annie Get Publicity and Book Promotion Opportunities For You!

Publicity For Book Promotion By Getting You Booked On TV & Radio

Visit Annie for publicity Follow Annie Facebook Annie Who Wants To Be A Needle In A Haystack? NOT ME Says The Expert Whose Publicity Appearance On FOX NEWS Led To His Own Show NOT ME Says The Author Whose First Publicity Appearance On A Washington DC TV Show Landed Her A Regular TV Expert Gig . . . NOT ME Says The Author Who Turned His Radio Publicity Campaign Into $100,000 Of New Business NOT ME says the author/expert who was booked in Seattle and now is a WEEKLY EXPERT NOT ME says the expert who turned their $2,500 publicity investment with us into $250,000 Who Wants To Be In A Herd Of Elephants Trying To Get Though A Key Hole Of Opportunity? NOT ME says all of the experts who landed BIG IMPRESSIVE COLUMNS on a mega news site NOT ME says the author who landed on the TODAY SHOW, twice NOT ME says the experts who appear daily on the big National TV shows including FOX NEWS, CNN & CNBC NOT ME says the experts who get booked on the hottest radio shows in the USA with celebrity hosts Who Wants To Be Walked Into The Mega Media Outlets On A Silver Platter? ME! ME! ME! Says the expert who is appearing on CNBC as you read this . . . ME! ME! ME! Says the author/expert who increased his speaking fees to $20,000 after his big hit media appearances on FOX, CNBC, Associated Press Wire Service ME! ME! ME! Says the author who became a celebrity in his home town when we landed him a regular spot on TV ME! ME! ME! Says the author/expert who had to turn away 40 new clients after the publicity he got his radio campaign MAKING YOU STAND OUT IS THE ANNIE JENNINGS PR DIFFERENCE: You are hand pitched by our team of savvy publicists who have been with Annie Jennings for over 10 years. They love working with Annie and they love working with you. You just can’t get a better team of publicists on your side. Isn’t this better than being lumped into a sea of other experts? While the other authors and experts are busy with sitting and waiting for their phone to ring YOU GET TO STAND OUT AND GET BOOKED! THIS JUST IN – CLIENT TESTIMONIAL: “…world-class PR at a fraction of the normal cost…” “Working with Annie and her team has been overwhelming. They are professional, friendly and the radio interviews they’ve booked have been fantastic. Heck, just last night I was on a show that is nationally syndicated to over 400 stations… and I was the main guest for 2 hours! Fantastic. If you want to get world-class publicity at a fraction of the normal cost, then you really ought to call Annie Jennings PR.” Tim Schmidt, Expert, President & Founder Do you have an interest in getting booked as the guest on high powered radio shows as a supplement to publicity and book promotion?  Visit Annie Jennings PR, radio campaign booking specialist at http://www.anniejenningspr.com/radio_campaign.htm ***** Tell Annie of your publicity and book promotion interest:  http://www.anniejenningspr.com/experts.htm Wouldn’t You Rather Do Business With Annie Jennings PR? Just let us know of your interest at http://www.anniejenningspr.com/experts.htm to talk to Annie Jennings PR about book marketing, book promotion and book publicity!

Book Promotion And Book Marketing Publicity News Alert Just For Authors

To Succeed In Marketing And Book Promotion, Get Publicity

Publicity Equals Success For Book Marketing And Book Promotion

Over 1 Million New Books Published Last Year.  When book marketing and book promotion are involved, how are you expected to compete with those numbers? Here Is What We Know: Over 1,000,000 Books Were Published In 2009 — Up From 2006’s Total Of 296,352 Books Published.  Yes, That’s 1 MILLION Books Published Last Year.  But, listen to this:  Non traditional, print on demand books EXPLODED to 764,448 — up from just 21,936 in 2006 (so if we estimate, that’s up from about 22,000 to almost 765,000 books – WOW!) Visit Annie for publicity Follow Annie Facebook Annie How are you supposed to meaningfully have success with book marketing and book promotion without publicity when you have 1 MILLION COMPETITORS who are all using publicity in book marketing and book promotion? Annie knows and Annie tells.  Use publicity for book promotion and book marketing yourself, along with Annie Jennings PR’s other secrets.

Book Promotion And Book Marketing Through Publicity With The Expert

Annie Jennings PR is the creator of the FAMOUS 18 Spoke Platform Strategy that has swept the publicity industry and has helped tens of thousands of authors and experts to build a strong and powerful reputation.  Previously, Annie’s insight on how to create an influential presence for yourself and your ideas spread like wild fire throughout the publicity, branding and marketing industries.  Suddenly everyone was “platform building” and yes it made a big difference in their success.  Authors and experts got the chance to experience their mission in motion, the unfolding of their creative energy and live the life for their dreams. Annie uses the newest most powerful book marketing strategy you can lay your hands on.  Don’t waste a single dime on old-fashioned and out-dated book marketing ideas that just don’t work. More About The Book Stats: How Do We Know?  The world’s leading provider of book industry information, Bowker, reports that in 2006 only 21,936 non-traditional books (includes print on demand, self publishing and reprints however this figure does NOT include e-books) were published compared to the staggering runaway numbers of 2009, for the same non-traditional books, to 764,448.  You need publicity for your book promotion and book marketing Traditional Publishers Are Steady: By the way, it is interesting to note that traditional publishers, those familiar names we all know in the publishing industry, showed publishing numbers that ranged from about 274,000 to 288,000 from 2006-2009.  Get Publicity for your book promotion and book marketing now! Visit Annie for publicity Follow Annie Facebook Annie Book Publishing Stats For 2009: 288,355 Books published via traditional publishing 764,448 Books published via non-traditional publishing.  Non-traditional means print on demand, self publishing, and reprints.  However, this figure does NOT include e-books.  Total Books Published In 2009:  1,052,803.  Go Visit Annie for help with your book promotion and book marketing publicity!

Media Training Tips To Be A Great Radio Guest

Are you an author or expert?  Are you getting booked as a radio guest on shows?

If so, here are pointers to help you be  a successful radio guest on the show and be so good, that you are invited back as well.

As a radio guest. never do a show using a cell phone, headset, or speakerphone, they are all unreliable!  Always turn off your call waiting.  Contact your local phone company for instructions on how to do this for an individual call.  You can turn it back on again immediately after your interview.  Always have a hotline number for the studio before your interview, if the producer does not call use the hotline number to call them.  Make sure to have notes in front of you in a way that your facts, prepared segue phrases, and other talking points are easily accessible when needed.  And you may need them quickly! Lots more publicity and radio interview tips at http://www.anniejenningspr.com/pages/special_reports.htm

Radio guest Tips Continued

Have your book handy with key pages marked with post it notes that identify the content so you can quickly flip to a page if necessary for reference.  Be sure to know what’s in your book as the producer and host may use it to guide the interview.  A quiet environment is a must, have cell phone on mute (it is usually given for back up purposes) and don’t be easily distracted (kids, pets, loud alerts on your computer, etc.).  Be sure to get the kids set up in advance etc. so their needs are taken care of before the interview.  Be at your interview line well before the scheduled time, they may call to check in.  As a radio guest, have water ready, but not in a spill-able place that could soak your notes. Also be sure your phone has a mute button and use it if you have to cough or sneeze or take a huge gulp of water (the audience can hear you swallow and gulp).  Don’t forget to unmute yourself when you are done! Want to hear real publicity stories of radio guest and media experts success?  Check out the free publicity audio recordings at http://www.anniejenningspr.com/publicitypro.htm Visit Annie for publicity Follow Annie Facebook Annie There you go, Great radio guest tips!

Publicity And Creating A Million Dollar Business Model

Success through Publicity

Publicity With Emphasis

Emphasize How Your Service Or Product Makes Their Lives Easier – Clients can’t do anything themselves.  Publicity should sure they know how your services will make their lives easier.  They won’t spend hours recreating the wheel and learning a new skill set.  Your clients can concentrate on what they do, making more than enough money to cover the costs of your services. Avoid Creating Your Business Model Around “Trying”:  Instead the concept of trying, create a concept that wraps around outcome.  Here is a publicity example, what if you walked into a car dealership intending to buy a car but the car was not available at that dealership.  What if the car salesman said, “I will try to get you the car, but if I can’t you still have to pay’, what would you do next?  Walk out?  Surely, as you do not want to pay someone for “trying” to give you the outcome you intend to purchase.  In math terms it’s more like “A = B” with A being the purchase price and B being the deliverable of the outcome.  It is not the clients problem that you have to try to deliver B, they just want the B.  The more you define the services you provide around outcomes the more in demand you will be.

Publicity That Shows Reality

Make A Guarantee A Benefit:  That’s right, be sure to guarantee your work.  That is, either the client gets what they pay for or they don’t pay.  You will naturally create products that deliver a measurable outcome for the client. Good publicity should be able to tell your client WHY they are better off using your services than your competitors.  Do you have more experience?  Are you faster, more dependable?  Do you offer a guarantee?  Do you have excellent testimonials?  Do you have a history of delivering a high quality end product?  Clients like to work with top notch professionals and it’s your job to position yourself as an expert. Always Tell The Truth About What You Can & Can’t Do:  Don’t use publicity to fake it until you make it as you will only ruin your reputation.  Sell only what you can deliver.  If you wish to grow, grow on your own dime and not your clients.  In other words, do not take a client where you promise to deliver a service where you do not have a well-defined history of success.  For example, if you create websites in general but don’t create website shopping carts, don’t sell shopping carts. Expand Your Expertise To Meet Related Demands From Your Clients:  However, there is nothing stopping you from learning and expanding your expertise.  You can certainly learn how to create excellent shopping carts, but just don’t promise to create a shopping cart for a client if you have never done one before (that is just unfair to the client).  Learn how to create a great shopping cart that is brilliantly designed to deliver sales before you offer it as a service to your clients.  You’ll enjoy positive word of mouth and you will watch your business grow to all new levels of success.

Publicity With Certainty

It’s About The Deliverables:  When making a decision the client should understand what the outcome will be for them.  They want to know exactly what they are buying therefore be clear about the services you provide.  Always provide a contract that outlines exactly what the client is paying with no fine print.   If you need to hide terms with fine print that’s a sure sign of trouble.  It’s better to deal with the issues you are hiding with the fine print so they are no longer issues or stumbling blocks.  You’ll find you will create a much stronger product with a better and more powerful deliverable. Clients Want Certainty:  Clients like to know that the service or product they are purchasing delivers the results they are looking for.  They like to know, based on the experience of the provider, what are the likely results for them.  This tips will help you be successfull using publicity.

A Radio Campaign Is Access To The World!

#1 Radio Campaign By Annie Jennings PR

A Real Radio Campaign Story:

After hearing that Annie’s radio campaign reached over 10 million real live listeners and that Annie books the big shows in the big markets for them and helped them identify their message and teaching them what they need to know to be a great radio guest, the client said: “This is exactly what I was hoping for.” Since they were talking on the phone they did not see the smile on Annie’s face as she realized that creating the #1 radio campaign was exactly what SHE was hoping for. Over 10 years ago Annie had a vision for her customers.  She wanted to help her clients share their message to millions of people all over the world with the best radio campaign. This mission became known in publicity as the famous mission statement “for the betterment of all”.  Annie worked to build up a radio campaign where she instantly knows why you are good, why your message needs to be heard and she even knows what your message is – sometimes even before youdo.  She put together a state of the art booking team of publicists that shared her vision.

The Result of Annie’s Radio Campaign Vision:

Today, that team is the most powerful booking team in America booking authors and experts on the most powerful radio campaign your money can buy.  When Annie heard clients say the same thing this week “this is exactly what I was hoping for” she smiled, because this was exactly what she was hoping for. Welcome Aboard! Want your own radio campaign? Let us know of your interest at http://www.anniejenningspr.com/radio_campaign.htm PSSST: Soon Annie will share her story of her “Jerry Maguire” moment when she vowed to make incredible changes in the publicity industry that everyone enjoys today.  Why?  There were so many barriers to entry for authors and experts who just wanted to help people live better lives by sharing what they knew to be true. Annie will tell about how the the famous Annie Jennings PR pay for placement publicity program came to be.  Annie’s radio campaign is pay for placement too!

Expert Status Is Key To Promote Your Book

Find out how to promote your book with these tips.

1. To Promote Your Book, Be An Expert Status Holder

The first thing to do to promote your book is to determine your areas of expertise and then create sub-categories for each one. For example if you are a career expert you can talk about how to get a job in a tough economy, how to get hired when everyone else is not, or how to position yourself to get hired in the future.  Expanding on your areas of expertise helps you qualify for more stories and more segments the media is covering.  The idea is to broaden your base and to capture more media opportunities for yourself.  This equals more chances to promote your book. Want to be an Annie Jennings PR expert? Tell us at http://www.anniejenningspr.com/experts.htm

2. Before You Promote Your Book, Grow Your Expert Status

There are lots of ways to apply your talent and knowledge to the issues at hand.  Find an event or news story in your topic area and give your point of view. You will soon find out that your opinion on the story works and that the media will find it appealing.  Whenever a story breaks, the media needs experts to comment on the issues of relevancy in the story.  You can be that expert!

3. Don’t Grow Your Expert Status And Promote You Book Without Your BIO

Your BIO is the first thing you need to create.  Fill it with evidence that you are an expert in the field.  Your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or publicity media placements you have received.  Have you been a guest on TV before? Be sure to tell about this in your bio. The bigger and more well known your media placements, the better.  Your bio should support your area of expertise and leave out personal information, although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Radio is a great way to get started so let us know of your interest in being a radio guest at http://www.anniejenningspr.com/radio_campaign.htm

4. Getting Booked To Promote Your Book

Create a list of the radio and TV shows you want to on as a guest and build a list of contacts at the media outlets. You will introduce yourself and then once a story hits the news where you are qualified to provide talking points you can connect.  They already know you and it will be more likely they will choose you for the opportunity.  Get positioned with the media and your producers in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary.  If an event happens, your expertise, commentary and analysis will be in demand.

5. Can Expert Status Really Aid Book Promotion?

When news happens where you are the perfect expert and can comment on the story send out a notice to your media producer and journalist contact database. Include your contact info so they can connect with you immediately.  Every opportunity could be your big chance to get booked on major TV or be the expert in prestigious media or major internet news sites.

6. You Never Know When An Opportunity To Promote Your Book Will Come

Remember that the media can call at any time and ask you to be a commenting expert on a breaking news story. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview.  The media moves very fast and appreciates immediate access to experts.  Invest in media training as it will add greatly to your ability to appear relaxed and professional. The media, especially radio and TV producers, love a well prepared guest and media trained expert who knows how to convey information on the exact topic quickly and accurately without stumbling, rambling on and on or appearing nervous.  Think polished, professional and experienced.  Now go and promote your book! Love these promote your book tips? Get lots more at http://www.anniejenningspr.com.  Let Annie help promote your book!

Publicity And Book Promotion Can Benefit From Traditional Media

Traditional media can still be useful for book promotion!

1. For Book Promotion, Traditional Media Has Immediate Recognition and Credibility

Traditional media creates a real media outreach and helps position the author or expert as an authority in their field who understands the issues they are commenting on as they relate to issues facing our society. The expert is placed in the national conversation in a socially relevant way.  There are real book promotion opportunities here.

2. Traditional Media And Book Promotion.

It Supports the Social Media Concept as it give you something to share that information and not direct promotion.  Social media is getting very self promotional in a “buy me” sort of way, so communicating a news style event such as “wow, just got booked on XYZ show is a nice way of saying you are an expert. Want to get booked as an expert on TV?  Tell us at http://www.anniejenningspr.com/pages/expert-signup.htm

3. Securing Media Placements To Boost Book Promotion

Traditional media gives you something to talk about and allows you to use social media in a way that is NOT all about selling or offering special deals.  Give them something to TWEET about such as “Be sure to catch me on the NATIONAL NEWS today – commenting on how the proposed health care plan impacts our economic recovery. You are able to showcase your expertise using conversation and answering the Twitter question “what are you doing now” – the TWEETER gets to reinforce their knowledge and status as a national expert in a conversation, non sales manner.  before you know it, opportunities for book promotion will sprout up. Lots more publicity tips can be yours via our Publicity Pro Tip Series. Sign up is easy at http://www.anniejenningspr.com/publicitypro.htm

4. When Promoting A Book, Be Everywhere – Reach Millions.

The idea is to be everywhere at all times as you don’t know where your next big opportunity is going to come from so of course, have a social media platform as well as a traditional media presence. You can reach a vast audience quickly and one that is paying attention (targeted) or they would not be reading, watching or listening to you in an article, on TV or on the radio.

5. Create Thought Leader Status For Better Book Promotion

Appearing on major media outlets gives you the advantage that allows you to edge out your competitors all things being equal.  You don’t get booked on TV unless you jump through a few hoops and can prove that you are a recognized expert and your opinion is based in logic, experience, education and credentials. The power of the traditional media includes the ability to leverage your media into major opportunities such as new clients, getting hired for lucrative speaking events, book deals as publishers are hoping to land the influential personalities and experts in their field, or even ongoing columnist opportunities or regular guest spots on TV and Radio. Real Story: Client was able to triple his speaking fees and sell 25,000 books after building his media bio to reflect numerous radio shows, major TV and print, magazine and name brand Internet media appearances in just six months.  How’s that for book promotion!