Posts Tagged ‘Publicity Campaigns’

Publicity And Creating A Million Dollar Business Model

Success through Publicity

Publicity With Emphasis

Emphasize How Your Service Or Product Makes Their Lives Easier – Clients can’t do anything themselves.  Publicity should sure they know how your services will make their lives easier.  They won’t spend hours recreating the wheel and learning a new skill set.  Your clients can concentrate on what they do, making more than enough money to cover the costs of your services. Avoid Creating Your Business Model Around “Trying”:  Instead the concept of trying, create a concept that wraps around outcome.  Here is a publicity example, what if you walked into a car dealership intending to buy a car but the car was not available at that dealership.  What if the car salesman said, “I will try to get you the car, but if I can’t you still have to pay’, what would you do next?  Walk out?  Surely, as you do not want to pay someone for “trying” to give you the outcome you intend to purchase.  In math terms it’s more like “A = B” with A being the purchase price and B being the deliverable of the outcome.  It is not the clients problem that you have to try to deliver B, they just want the B.  The more you define the services you provide around outcomes the more in demand you will be.

Publicity That Shows Reality

Make A Guarantee A Benefit:  That’s right, be sure to guarantee your work.  That is, either the client gets what they pay for or they don’t pay.  You will naturally create products that deliver a measurable outcome for the client. Good publicity should be able to tell your client WHY they are better off using your services than your competitors.  Do you have more experience?  Are you faster, more dependable?  Do you offer a guarantee?  Do you have excellent testimonials?  Do you have a history of delivering a high quality end product?  Clients like to work with top notch professionals and it’s your job to position yourself as an expert. Always Tell The Truth About What You Can & Can’t Do:  Don’t use publicity to fake it until you make it as you will only ruin your reputation.  Sell only what you can deliver.  If you wish to grow, grow on your own dime and not your clients.  In other words, do not take a client where you promise to deliver a service where you do not have a well-defined history of success.  For example, if you create websites in general but don’t create website shopping carts, don’t sell shopping carts. Expand Your Expertise To Meet Related Demands From Your Clients:  However, there is nothing stopping you from learning and expanding your expertise.  You can certainly learn how to create excellent shopping carts, but just don’t promise to create a shopping cart for a client if you have never done one before (that is just unfair to the client).  Learn how to create a great shopping cart that is brilliantly designed to deliver sales before you offer it as a service to your clients.  You’ll enjoy positive word of mouth and you will watch your business grow to all new levels of success.

Publicity With Certainty

It’s About The Deliverables:  When making a decision the client should understand what the outcome will be for them.  They want to know exactly what they are buying therefore be clear about the services you provide.  Always provide a contract that outlines exactly what the client is paying with no fine print.   If you need to hide terms with fine print that’s a sure sign of trouble.  It’s better to deal with the issues you are hiding with the fine print so they are no longer issues or stumbling blocks.  You’ll find you will create a much stronger product with a better and more powerful deliverable. Clients Want Certainty:  Clients like to know that the service or product they are purchasing delivers the results they are looking for.  They like to know, based on the experience of the provider, what are the likely results for them.  This tips will help you be successfull using publicity.

A Radio Campaign Is Access To The World!

#1 Radio Campaign By Annie Jennings PR

A Real Radio Campaign Story:

After hearing that Annie’s radio campaign reached over 10 million real live listeners and that Annie books the big shows in the big markets for them and helped them identify their message and teaching them what they need to know to be a great radio guest, the client said: “This is exactly what I was hoping for.” Since they were talking on the phone they did not see the smile on Annie’s face as she realized that creating the #1 radio campaign was exactly what SHE was hoping for. Over 10 years ago Annie had a vision for her customers.  She wanted to help her clients share their message to millions of people all over the world with the best radio campaign. This mission became known in publicity as the famous mission statement “for the betterment of all”.  Annie worked to build up a radio campaign where she instantly knows why you are good, why your message needs to be heard and she even knows what your message is – sometimes even before youdo.  She put together a state of the art booking team of publicists that shared her vision.

The Result of Annie’s Radio Campaign Vision:

Today, that team is the most powerful booking team in America booking authors and experts on the most powerful radio campaign your money can buy.  When Annie heard clients say the same thing this week “this is exactly what I was hoping for” she smiled, because this was exactly what she was hoping for. Welcome Aboard! Want your own radio campaign? Let us know of your interest at http://www.anniejenningspr.com/radio_campaign.htm PSSST: Soon Annie will share her story of her “Jerry Maguire” moment when she vowed to make incredible changes in the publicity industry that everyone enjoys today.  Why?  There were so many barriers to entry for authors and experts who just wanted to help people live better lives by sharing what they knew to be true. Annie will tell about how the the famous Annie Jennings PR pay for placement publicity program came to be.  Annie’s radio campaign is pay for placement too!

Publicity And Book Promotion Can Benefit From Traditional Media

Traditional media can still be useful for book promotion!

1. For Book Promotion, Traditional Media Has Immediate Recognition and Credibility

Traditional media creates a real media outreach and helps position the author or expert as an authority in their field who understands the issues they are commenting on as they relate to issues facing our society. The expert is placed in the national conversation in a socially relevant way.  There are real book promotion opportunities here.

2. Traditional Media And Book Promotion.

It Supports the Social Media Concept as it give you something to share that information and not direct promotion.  Social media is getting very self promotional in a “buy me” sort of way, so communicating a news style event such as “wow, just got booked on XYZ show is a nice way of saying you are an expert. Want to get booked as an expert on TV?  Tell us at http://www.anniejenningspr.com/pages/expert-signup.htm

3. Securing Media Placements To Boost Book Promotion

Traditional media gives you something to talk about and allows you to use social media in a way that is NOT all about selling or offering special deals.  Give them something to TWEET about such as “Be sure to catch me on the NATIONAL NEWS today – commenting on how the proposed health care plan impacts our economic recovery. You are able to showcase your expertise using conversation and answering the Twitter question “what are you doing now” – the TWEETER gets to reinforce their knowledge and status as a national expert in a conversation, non sales manner.  before you know it, opportunities for book promotion will sprout up. Lots more publicity tips can be yours via our Publicity Pro Tip Series. Sign up is easy at http://www.anniejenningspr.com/publicitypro.htm

4. When Promoting A Book, Be Everywhere – Reach Millions.

The idea is to be everywhere at all times as you don’t know where your next big opportunity is going to come from so of course, have a social media platform as well as a traditional media presence. You can reach a vast audience quickly and one that is paying attention (targeted) or they would not be reading, watching or listening to you in an article, on TV or on the radio.

5. Create Thought Leader Status For Better Book Promotion

Appearing on major media outlets gives you the advantage that allows you to edge out your competitors all things being equal.  You don’t get booked on TV unless you jump through a few hoops and can prove that you are a recognized expert and your opinion is based in logic, experience, education and credentials. The power of the traditional media includes the ability to leverage your media into major opportunities such as new clients, getting hired for lucrative speaking events, book deals as publishers are hoping to land the influential personalities and experts in their field, or even ongoing columnist opportunities or regular guest spots on TV and Radio. Real Story: Client was able to triple his speaking fees and sell 25,000 books after building his media bio to reflect numerous radio shows, major TV and print, magazine and name brand Internet media appearances in just six months.  How’s that for book promotion!

A Radio Campaign Offers A Huge Opportunity To Promote Your Book

With a radio campaign you can share your message with millions instantly!

1. Producers Want Radio Guests Who Can Talk About Controversial Topics In The News

Producers and radio show hosts are always looking for guests who can discuss the hottest news of the day.  Always be aware of what is going on in your field and be prepared to discuss any relevant topic.  A radio campaign needs you to be ready to be successfull

2. Good Radio Guests Follow The News That Falls Within Their Area Of Expertise And Create Talking Points For Each Story

Do this even if you are not booked as you will be developing a skill set of how to apply your education, credentials, experience and wisdom to the issues of the day.  Practicing this will make it that much easier for you to create content when it counts.  Your radio campaign will thrive on this.

3. For Any Radio Interview Create A List Of Questions To Offer To Your Producer Or Host

Develop questions that are hard hitting and benefit your listening audience. Producers and hosts want to ask you questions that will intrigue their audience and capture their attention.  Identify talking points that are the most controversial within your radio campaign and be prepared for them. Talk to Annie about a radio campaign to promote your book.  Fill out the form at http://www.anniejenningspr.com/radio_campaign.htm

4. Avoid Questions Such As “Why Did You Write Your Book?”

However, be ready to answer that question with a strong, powerful, 20 to 25 second answer. If you are a great guest with high energy, enthusiasm and outstanding information, the host will be happy to give you a chance to mention your website or how listeners can find out more about you and your books. Be ready with a several points of developed content and your radio campaign will prosper.

5. As A Guest In A Radio Interview, Promote Your Book Responsibly

Radio producers and hosts want to interview authors and experts who are responsible in the promotion of their book while on the air. Remember, you are a guest and are primarily booked to entertain, inform and converse with the audience and the host (keep in mind you are not booked for an infomercial).  When the chance does come to promote your book the host will tell you.

6. When Preparing Answers For Radio Interviews, Avoid the Phrase “In My Book”

It is better to use the name of your book as if it were alive, this way you can be promotional in a way that makes sense to the conversation. Invest in media training specifically for radio interviews so you can become a top notch, professional guest and make the most of the outstanding ability of radio to reach millions.

7. Have Plenty Of News Topics: Create a list of topics along with talking points on each topic

A talking point is your commentary on the issue and what you would contribute to the discussion.  The stronger your talking points are, the more professional and decisive you will appear to your audience. See Annie’s publicity campaigns.

8. Apply Your Knowledge To Your Radio Campaign

Always respond to any question using your point of view as determined by your education, experience and credentials. Your opinions are more powerful and persuasive when you have top notch credentials and a strong platform.

9. Never Wing It, This Will Hurt Your Radio Campaign

Always prepare for an interview with note cards, special reports, news stories etc.  Remember, radio interviews generally take place over the phone so you can have lots of prepared material ready for to use right in front of you.  Be sure your website has plenty of content such as a bio, special reports, tip sheets, contents of your book, a summary of your book and a list of discussion topics and related questions for each topic. This information will help a producer as well as the host get ready for your interview. It’s always better to provide the producer and host with enough information so they have a guideline for the interview. Otherwise, they could go in a new direction that you might not be prepared for.

10. Energy Is Critical In Delivering A Radio Interview

Practice speaking with energy, excitement and passion in your voice.  This, along with your content, plays a critical role in the success of your interview. Energy can also be thought of as urgency. Urgency, in that, you feel a compulsion to share your information with others that you can help. Listeners will sense your passion and be more interested. Hence, a great interview!

12. Be Personable At All Times

Use relationship building skills to create a rapport with the host.  Use his or her name when you speak to them on the air.  If they ask you a question that you feel is especially good you can say “great question” or even better, you can say “great question, Joe” and go on to your answer.  Now go get your radio campaign Get More radio campaign Tips From Annie At http://www.anniejenningspr.com