Posts Tagged ‘marketing a book’

Book Promotion Strategies And Tips For Marketing A Book

Book Promotion Strategies Expert Annie Jennings Presents Must Know PR Tips For Marketing A Book

Book Promotion Strategies

CREATE AN AUTHOR WEBSITE THE MEDIA WILL LOVE.  Pack your media website with info about your book along with the materials the media will need.  Include a .jpeg of your book’s cover, your professional media picture, previous demo video for any TV show, links to media coverage of you in magazines, newspapers and other online media, a list of topics you can discuss, your contact info and a media bio that outlines your credentials, education and experience. BECOME A SOCIALLY RELEVANT AUTHOR AND LEARN HOW TO TIE YOUR BOOK’S MESSAGES INTO THE NEWS OF THE DAY.  Book promotion strategies require you expand yourself as an author and apply your knowledge to the issues of today.  Blog on timely news events or other stories that you see being covered in the major media and newsmaker websites.  This way, you will get lots of practice in applying your message to socially relevant issues that matter to your audience. GET MEDIA TRAINING SO YOU ARE READY TO GO.  Effective book promotion strategies involve learning how to make the most of each and every media opportunity.  You’ll need practice plus feedback to become your own personal best.  This way, when the media calls to book you, you’ll know just what to do!   Media training teaches you how to be engaging and conversational while providing lots of essential information -all characteristics of a great guest! WHEN YOU ARE SPEAKING WITH A JOURNALIST OR PRODUCER BE CONCISE AND CONFIDENT.  Answer their questions directly, do not ramble or go in another direction.  The journalist or producer has an end result to achieve when speaking with you.  The conversation is either a pre-interview for a segment or an interview for an article.  Be sure to give them what they want as this helps them move their agenda forward. ACTIVELY BUILD YOUR PLATFORM:  Good book promotion strategies include having a platform.  A platform is everything that you have such as accomplishments, education, business awards and successes, your reputation, your contribution to your area of expertise and what you stand for.  A Platform showcases you and allows people to understand who you are and how you can help them.   It is similar to the spokes in a wheel, each spoke is separate but important to the whole. The more powerful the book promotion strategies the more powerful the wheel – the  more powerful your ability to get the “six-figure book advance”, get the “account” or “close the deal”. BE EVERYWHERE AT ALL TIMES.  That’s right, stay in front of your target market by appearing on local regional and national TV, radio and in newspapers and magazines as much as possible.  Your client’s want to work with a celebrity who’s making it into the headlines! ACHIEVE NATIONAL EXPERT STATUS:   Lead your field to new levels of success by creating thought and strategy that moves your industry forward.  Share your newest cutting edge creations with your industry so everyone can benefit.  Your clients will identify you as an industry leader and naturally be drawn to you! DON’T FORGET TO BLOG!   Have blog where you apply your knowledge to the issues important in your area of expertise.  Blog format is conversational and this is exactly what the media likes – thoughtful, concise commentary presented in conversational tone.   If you are blogging on top news stories and developments you will learn the skills that you’ll need to be successful on radio and TV.  More book promotion strategies are on Annie Jennings PR! Visit Annie for publicity Follow Annie Facebook Annie

Book Marketing Tips

CREATE A MEDIA FRIENDLY BOOK:  Be sure to include lots of topics that are news worthy.   It’s a great idea to include talking points at the end of each chapter to summarize the essential elements presented so a producer or journalist can quickly capture a segment idea.  Consider the publicity aspect of your book while you are writing your book so you can create a book with a variety of segment ideas. ANTICIPATE THE NEWS & CREATE TALKING POINTS FOR THESE TOPICS:  Be aware of breaking news and headlines that fall into your industry.  Follow the articles so you can anticipate the next step in the topic or story. FOR EVERY MEDIA EVENT THERE IS AN EXPERT COMMENTARY: Have commentary and reactions on events happening in your area of expertise.  As news develops in your industry you can call your target media or email your commentary so they see how you can contribute. PROFESSIONAL BIO:  Create a bio that showcases your education, credentials, and experience.   Lead with top credentials, education, areas of expertise ect.  Follow up with accomplishments, awards or other special positioning statements.  Include media your have secured to show that you are experienced and media savvy as well. CREATE A MEDIA TARGET LIST:  Finally, when practicing good book promotion strategies watch shows that you would like to be on, subscribe to target print and visit internet sites to familiarize yourself with their style, experts they book for commentary and how they position the experts.  Pitch “next level” ideas! Visit Annie for publicity Follow Annie Facebook Annie Book promotion strategies and book marketing tips made simple by Annie Jennings PR.