Posts Tagged ‘Book Promotion Strategies’

Book Promotion Strategies To Use While Working With The Media

Book Promotion, Marketing & Publicity Tips By Annie Jennings PR

Book Promotion, Book Marketing & Book Publicity Tip #1:

As an intelligent book author and expert in your field, be sure to answer the media’s questions directly. Professionals do not ramble or go in another direction from the initial topic under discussion. The journalist or TV/radio producer has an end result that they would like to achieve when speaking with you and you can help them by being direct and to the point.

Book Promotion, Book Marketing & Book Publicity Tip #2:

What is a book author platform? Your author or expert platform includes your messaging, your accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement and lots more.

Book Promotion, Book Marketing & Book Publicity Tip #3:

Successful authors & experts are all over the media. Being visible as an author or expert in your field is the signal to the media that you are a thriving author and expert. For optimal book promotion, book marketing and author publicity, it is a good idea to stay in front of your target audience by appearing as the guest author or expert on local, regional and national TV shows, radio shows, appearing in newspapers and magazines as the quoted author or expert as much as possible. Keep in mind that your clients love that they are working with a celebrity who’s making it into the headlines!

Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with people everywhere, create national expert status and enjoy success!

Book Promotion Strategies And Tips For Marketing A Book

Book Promotion Strategies Expert Annie Jennings Presents Must Know PR Tips For Marketing A Book

Book Promotion Strategies

CREATE AN AUTHOR WEBSITE THE MEDIA WILL LOVE.  Pack your media website with info about your book along with the materials the media will need.  Include a .jpeg of your book’s cover, your professional media picture, previous demo video for any TV show, links to media coverage of you in magazines, newspapers and other online media, a list of topics you can discuss, your contact info and a media bio that outlines your credentials, education and experience. BECOME A SOCIALLY RELEVANT AUTHOR AND LEARN HOW TO TIE YOUR BOOK’S MESSAGES INTO THE NEWS OF THE DAY.  Book promotion strategies require you expand yourself as an author and apply your knowledge to the issues of today.  Blog on timely news events or other stories that you see being covered in the major media and newsmaker websites.  This way, you will get lots of practice in applying your message to socially relevant issues that matter to your audience. GET MEDIA TRAINING SO YOU ARE READY TO GO.  Effective book promotion strategies involve learning how to make the most of each and every media opportunity.  You’ll need practice plus feedback to become your own personal best.  This way, when the media calls to book you, you’ll know just what to do!   Media training teaches you how to be engaging and conversational while providing lots of essential information -all characteristics of a great guest! WHEN YOU ARE SPEAKING WITH A JOURNALIST OR PRODUCER BE CONCISE AND CONFIDENT.  Answer their questions directly, do not ramble or go in another direction.  The journalist or producer has an end result to achieve when speaking with you.  The conversation is either a pre-interview for a segment or an interview for an article.  Be sure to give them what they want as this helps them move their agenda forward. ACTIVELY BUILD YOUR PLATFORM:  Good book promotion strategies include having a platform.  A platform is everything that you have such as accomplishments, education, business awards and successes, your reputation, your contribution to your area of expertise and what you stand for.  A Platform showcases you and allows people to understand who you are and how you can help them.   It is similar to the spokes in a wheel, each spoke is separate but important to the whole. The more powerful the book promotion strategies the more powerful the wheel – the  more powerful your ability to get the “six-figure book advance”, get the “account” or “close the deal”. BE EVERYWHERE AT ALL TIMES.  That’s right, stay in front of your target market by appearing on local regional and national TV, radio and in newspapers and magazines as much as possible.  Your client’s want to work with a celebrity who’s making it into the headlines! ACHIEVE NATIONAL EXPERT STATUS:   Lead your field to new levels of success by creating thought and strategy that moves your industry forward.  Share your newest cutting edge creations with your industry so everyone can benefit.  Your clients will identify you as an industry leader and naturally be drawn to you! DON’T FORGET TO BLOG!   Have blog where you apply your knowledge to the issues important in your area of expertise.  Blog format is conversational and this is exactly what the media likes – thoughtful, concise commentary presented in conversational tone.   If you are blogging on top news stories and developments you will learn the skills that you’ll need to be successful on radio and TV.  More book promotion strategies are on Annie Jennings PR! Visit Annie for publicity Follow Annie Facebook Annie

Book Marketing Tips

CREATE A MEDIA FRIENDLY BOOK:  Be sure to include lots of topics that are news worthy.   It’s a great idea to include talking points at the end of each chapter to summarize the essential elements presented so a producer or journalist can quickly capture a segment idea.  Consider the publicity aspect of your book while you are writing your book so you can create a book with a variety of segment ideas. ANTICIPATE THE NEWS & CREATE TALKING POINTS FOR THESE TOPICS:  Be aware of breaking news and headlines that fall into your industry.  Follow the articles so you can anticipate the next step in the topic or story. FOR EVERY MEDIA EVENT THERE IS AN EXPERT COMMENTARY: Have commentary and reactions on events happening in your area of expertise.  As news develops in your industry you can call your target media or email your commentary so they see how you can contribute. PROFESSIONAL BIO:  Create a bio that showcases your education, credentials, and experience.   Lead with top credentials, education, areas of expertise ect.  Follow up with accomplishments, awards or other special positioning statements.  Include media your have secured to show that you are experienced and media savvy as well. CREATE A MEDIA TARGET LIST:  Finally, when practicing good book promotion strategies watch shows that you would like to be on, subscribe to target print and visit internet sites to familiarize yourself with their style, experts they book for commentary and how they position the experts.  Pitch “next level” ideas! Visit Annie for publicity Follow Annie Facebook Annie Book promotion strategies and book marketing tips made simple by Annie Jennings PR.

Book Promotion As A Concept

Optimize Book Promotion

How To Make Facebook Pay Off Big For Your Book Promotion

Lots of people are wondering how to make their book promotion page on Facebook lead to new opportunities, new relationships and new clients. Many firms are on the hunt for information that helps them build their social media presence in a way that leads to more success. “I like what is happening on our Facebook,” says Annie Jennings of the National Publicity Firm, Annie Jennings PR, “I am getting lots of new client posts and meeting people I would never have known before.” The fun part is that anything can happen by building relationships with people. Some can lead to new opportunities, some can lead to finding out about new resources that can help you and some can turn into referrals or new clients. Is there a secret to Facebook success? Absolutely, says Annie. Over the last 7 days, over 21 new authors and experts posted their interest in working with Annie on her Business FACEBOOK Page. Go see: http://www.facebook.com/anniejenningsprusapublicrelations How did this happen? “It’s my secret formula for success,” says Annie. “Although, it’s not so secret. I love sharing the exact principles of success that can help you live the life of your dreams.” Here it is: Annie’s secret to creating Facebook success is “to be everywhere at all times.” Here is how it works. You have to be everywhere at all times, because you never know where your next book promotion opportunity is going to come from and if you are not THERE you will miss it. Think of your book promotion strategy as a wheel and in your wheel you have spokes. Each spoke is a strategy in the wheel. For example, Facebook is a spoke in your wheel, search engine optimization is another spoke and internet marketing are three examples of just a handful of the spokes in your wheel. It is the optimization of each of these spokes that creates across the board success and not just on Facebook, but in all your book promotion endeavors. Many of the principles of success are found on the Annie Jennings PR website. It’s at the Annie Jennings PR website where you just might find the treasure you need to round out your marketing outreach. From special reports, to MP3 recordings that include the real stories of real client’s success strategy, to blog posts that discuss vital publicity, marketing and mindset strategy, this site is packed with what you need to know for tremendous business success. SUCCESS: It takes a lot of dedication to the outcome. The idea is to build consistently over time in all areas of the spokes in your marketing wheel. This means each day you and your team, work to strengthen each spoke of your wheel. When the momentum created by consistency over time kicks in, and everything comes together, well, all I can say is “ENJOY THE RIDE”! Find out more about Annie Jennings at http://www.anniejenningspr.com Annie Jennings PR brings clients to their highest level of positioning as a national and influential expert in their area of expertise. Annie Jennings PR quickly identifies how experts, businesses and/or CEO’s can apply their experience, credentials, knowledge and commentary to the socially relevant issues in our society today to create optimal demand for commentary that can lead to the most sought after media placements in the industry. Annie Jennings PR specializes in booking clients on the top national media including major national network and leading news TV shows, major national morning TV shows, high powered, high listenership radio shows in the highest ranked markets in the country as well as placing experts for commentary in the high circulation national magazines and leading big city newspapers and high visitorship internet news and media sites. Please visit http://www.anniejenningspr.com for more publicity, marketing, social media, book promotion strategy and lots more.

Annie’s Radio Campaign Can Reach 10 Million REAL LIVE Listeners!

What Could A Radio Campaign This Strong Help You Do?

A Radio Campaign for all

Clients love that they can choose the right fit for them without paying huge retainers.  Annie’s team optimizes everyone who walks through her doors from the self-published to the media pro wishing to reach their next level.  What does REAL LIFE self published author, Lynn Parker, say about Annie’s radio campaign?  She told her Facebook Community:”It was really a thrill to have the book go from 929,000 to 10,000 in the Amazon Rankings all because of the publicity and exposure Annie’s radio campaign got for me!” LISTEN TO LYNN VIA MP3:  You can listen to Lynn tell her real story at www.anniejenningspr.com/publicitypro.htm

What did another real client say about Annie’s 10 million listener radio campaign?

“Too cheap!  I expected this campaign to be priced much higher. Sign me up, right now!” What is the price of reaching 10 million real live listeners?  A fraction of what you would expect to pay.  Yes, a fraction.  “We pack so much value in our campaign, it comes as a big surprise to our clients that we are NOT PRICED around the usual $30,000 to $50,000 price tag of other PR offers,” says Annie.  People love that we are NOT price gouging them.  They love that we give them access to millions for 10’s of thousands less than other PR firms.

Radio Campaign Quiz

OK, so how do you know if you could get a radio campaign and be an Annie Jennings PR client?  Here’s a simple quiz! Quiz: A.  Would you rather get booked on big shows that reach up to 1.3 million listeners per quarter hour? Or B. Would you rather be on shows way outside any big city with about 20,000 to 30,000 listeners per quarter hour? If you answered A, you are perfect for an Annie Jennings PR radio campaign. Reach as many people as possible.  All the shows we work with have value and everyone deserves to hear your message.  Why not absolutely GO FOR IT and reach millions?  We also reach the smaller stations on the outskirts of big cities using the big nationally syndicated shows.  The smaller shows with the handful of listeners will get to hear your message too!”

Why An Annie Jennings PR Radio Campaign?

Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services to clients. Annie Jennings PR helps clients achieve their optimal levels of success using media outreach and develops messages for clients, packages and expands individuals, corporations, authors and experts. Annie Jennings PR is well known for advising clients on exactly how to use their marketing dollars for optimal impact, given their personal and professional set of circumstances. Annie Jennings also offers the “Pay For Placement Publicity Strategy” that allows clients to access the specific media exposure required by their marketing strategy without the high cost of monthly retainers. Visit Annie at http://www.anniejenningspr.com Follow Annie at http://www.twitter.com/anniejenningspr Facebook at http://www.facebook.com/anniejenningspr Annie Jennings PR has extensive publicity industry experience that includes guest presenter for the Harvard Club of Boston, The American Society Of Journalists And Authors (ASJA) and presented as a guest lecturer for NYU’s Publishing Program. Annie Jennings has worked with numerous major publishers from New York to San Francisco, popular celebrities and icons, highly credentialed authors and experts, prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC. Annie Jennings has been featured as an expert in Entrepreneur Magazine, Fast Company, The Street.com US Weekly, AOL.com, YAHOO.com and more. With over 15 years of high quality experience, Annie Jennings PR has booked thousands of guests and worked with major publishers, authors and experts including the following: Maya Angelou, Kendra Todd, Winner Season 3 Donald Trump’s The Apprentice, Robin Strasser, Michael Jackson, Chris Rock, Big Brother Reality Show, Don Miguel Ruiz MD (Bestseller The Four Agreements), Dr. Joy Browne (NYC Radio Show Host), Dr. Mehmet Oz, F. Lee Bailey, Dr. Andrew Weil, Louise Hay, Dr. Michael Roizen, Andrew Breitbart (Hollywood Interrupted), Jackie Stallone, Roseanne Barr, Mickey Hart (Legendary Drummer Of The Grateful Dead), Gloria Gaynor, Sylvia Browne, Deepak Chopra, Anthony Robbins, John Gray, Rabbi Shmuley Boteach, Marianne Williamson, Susan Jeffers, Jack Canfield and Mark Victor Hansen (Bestseller, Chicken Soup For The Soul), James Van Praagh, Brian Weiss MD (Bestseller, Many Lives, Many Masters), Dr. Bernie Siegel, Dannion Brinkley, George Anderson, Betty Eadie (Bestseller, Embraced By The Light), James Redfield (Bestseller, The Celestine Prophecy), Gary Null, Laura Day, Dr. Wayne Dyer, Davy Jones (The Monkeys), Carolyn Myss, Ivan Misner, Joseph Dispenza (Bestseller, The Way Of The Traveler) Dr. Barry Sears (Bestseller, The Zone), Shakti Gawain, John Bradshaw, Ivana Trump, Sean David Morton, Uri Geller, Debbie Ford, Arielle Ford, Char Margolis, Rosemary Altea, Dr. Jean Houston, Iyanla Vanzant, Thomas Moore, Dan Millman (Bestseller The Way Of The Peaceful Warrior), Dr. Dennis Waitley, Les Brown, Jackie Stallone, Ellen Fein and Sherrie Schneider (Bestseller The Rules) and lots more! ANNIE’S WORKED WITH MAJOR PUBLISHERS: Hay House, Entrepreneur Press, Health Communications, Wiley, McGraw-Hill Professional, Simon & Schuster, HarperCollins, New World Library, Hazelden Publishing, Newmarket Press, Rodale Books, AMACOM Books, Cardinal Publishers, Square One Publishers, Penguin Publishing, Randam House, Career Press, St. Martin’s Press, HarperCollins San Francisco, Sourcebooks, Avalon Travel, Thomas Nelson, Bantam, Trafford, Ten Speed Press and more.  Go get your radio campaign now!

The Inside Scoop On How Social Media Can Empower Your Book Marketing Strategy.

Book Marketing Strategy Needs Social Media

1. Don’t ruin your social media presence.

What happens if they don’t like you?  Social media is growing so fast that it’s attracting everyone.  You might be wondering if your book marketing strategy should include a social media presence and what it should be.  I’LL TELL YOU! No social media, no problem . . . for your competitors!  They are perfectly happy that you don’t have social media as part of your book marketing strategy.  They are happy to take your piece.  If you are not there, this means MORE FOR THEM. There are a few rules to social media:  Let’s discuss what’s working and what’s absolutely not working.   When it comes to book marketing strategy, first impressions can turn people away forever so let’s make a good lasting impression.  And in case you are wondering, you will increase sales. The path to get there will be different than what you might expect.

2. Book Marketing Startegy? Remember This!

Social Media is the people’s space.  In fact, if you think of social media as a party you can apply the rules of etiquette.  Dress appropriately.  You would not go to a party dressed in flashing lights with a “big sale happening now, buy me” sign on your head, would you?  Of course not.  Just like a party, you don’t crash onto the scene.  You respect the venue, the other guests . . .  or you get thrown out.  This doesn’t mean you can’t use social media in book marketing strategy however. Social media gives you the platform to reveal yourself over time.  It’s time to get involved with causes or concerns of your potential customers, and do something about it.  When you do something about it, you get to share your actions with your community.  In advertising you have 30 seconds, in social media you have a lot more time. The benefit is that you add more substance to your presence by rounding out your social media.  You don’t have to go global to be known for doing good things; you can just stay home and do good things.  Your actions don’t have to cost a fortune; you can donate tickets for a group of kids to go see a motivational speaker.  Whatever you do, no matter how small, your social media community will notice.  Could this be useful as a part of book marketing strategy? Hmmm…

3. Your Book Marketing Strategy Should Keep This In Mind

The way you sell is very different from traditional marketing.   The flashy, “buy me” marketing does not work and actually has a negative effect.  The “I am only in here because I can get more customers” attitude will only hurt you as your market can form opinions.  If you are a contributing member of the community you can include a book marketing strategy; you can create special offers and include a call to action. You are only a visitor here:  The culture of social media is like an engaged community.  Members are there to help or share.  They share their lives, interests and time.  They don’t want anything from anyone else except to get to know them. Social media is used for entertainment.   But now, social media is used by many who seek profit and profit only, and it is being over-run with IN YOUR FACE tactics.  Guess what?  The community does not have to engage with you!  In fact, they can make fun of you and give bad press.  They can make a note to boycott you.

4. When It Comes To Social Media And Book Marketing Strategy, It’s about showing your personality.

Hire people to create and expand your social media presence who understand.   Hire people who know the rules of book marketing strategy and publicity who know when, where and how to break the rules for this social media arena. If you engage in social media, sales will come:  Of course. The more you engage others and are just one of the gang, the more your community and those you are a part of will get to know the heart behind you.  As we know, one of the premises of business success is that people will do business with those they know, love and trust.  Will they think of you as a spammer or as a valued and respectful member of the social media community that they have grown to know, love and trust?  Who would you buy from?  This is book marketing strategy with social media.

Social Media And Book Promotion Strategy

Book Promotion Will Benefit From Social Media

1. Unique Social Media For Book Promotion

Every client is in a different position.  Evaluate what you have and build on it and find out what you don’t have and create it.  Soon, your internet marketing starts working in tandem with everything else you are doing.  Book promotion can be much more successfull with an optimized social media presence • How long has it been since you updated your blog? • What if you don’t even have a blog? • Do you have a Twitter account? • Is it themed?  (what’s that?) • Do you have a FACEBOOK for your business? • Is it optimized? (what’s that?) • Are you wondering what else you might be missing? Are you dominating the Internet? (imagine!) Contact Annie at http://www.anniejenningspr.com/social_media.htm

2. Book Promotion Potential

Tons of business is flowing through the internet, can your book promotion campaign afford to miss your chance at a chunk of that traffic?  Start now so you begin to grow with the internet and social media opportunities happening every day.  The longer you wait to establish yourself on the internet and in social media the more you fall behind. Your competitors are happy to dominate your keywords.  They are happy to get your share.  But it’s OK, everything can be fixed.  Get the Annie Jennings PR Internet & Social Media team creating, developing and optimizing your social media and internet presence to succeed with book promotion Let us know of your interest in social media as a book promotion strategy at http://www.anniejenningspr.com/internet_support.htm.  Book Promotion made simple!

BOOK PROMOTION STRATEGIES

Here are some quick and easy tips on book promotion.

1. BOOK PROMOTION STRATEGIES – TRADITIONAL

You can get booked as the guest on radio shows, appear in print as the quote expert and the newspaper or magazine usually mentions the name of your book in the article, get booked on TV shows  in cities across the country or on the National TV shows and be quoted in an article online.  This can only help book promotion.

2. BOOK PROMOTION STRATEGIES – INTERNET BOOK MARKETING

Author can also optimize their book promotion by creating a strong online reputation for themselves and for their book. Tools include creating a blog to comment on the theme in your book, linking to Amazon and other booksellers from your blog, creating a Twitter account, a FACEBOOK page for your book, advertising online.  Book promotion thrives on online activity.

3. BOOK PROMOTION OPPORTUNITIES IN YOUR COMMUNITY

Join organizations that can benefit from your book and offer it to members of the organization, sell in bulk to groups and others who match the profile of the book perfectly, get to know your local booksellers so when your book is ready to market they know who you are and will carry the book on consignment (be sure to get the word out so those books sell fast and this way, the bookseller will order more!).  There you are, book promotion made simple! For more on tips on book promotion and book marketing advice, please visit: http://www.anniejenningspr.com

Expert Status Is Key To Promote Your Book

Find out how to promote your book with these tips.

1. To Promote Your Book, Be An Expert Status Holder

The first thing to do to promote your book is to determine your areas of expertise and then create sub-categories for each one. For example if you are a career expert you can talk about how to get a job in a tough economy, how to get hired when everyone else is not, or how to position yourself to get hired in the future.  Expanding on your areas of expertise helps you qualify for more stories and more segments the media is covering.  The idea is to broaden your base and to capture more media opportunities for yourself.  This equals more chances to promote your book. Want to be an Annie Jennings PR expert? Tell us at http://www.anniejenningspr.com/experts.htm

2. Before You Promote Your Book, Grow Your Expert Status

There are lots of ways to apply your talent and knowledge to the issues at hand.  Find an event or news story in your topic area and give your point of view. You will soon find out that your opinion on the story works and that the media will find it appealing.  Whenever a story breaks, the media needs experts to comment on the issues of relevancy in the story.  You can be that expert!

3. Don’t Grow Your Expert Status And Promote You Book Without Your BIO

Your BIO is the first thing you need to create.  Fill it with evidence that you are an expert in the field.  Your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or publicity media placements you have received.  Have you been a guest on TV before? Be sure to tell about this in your bio. The bigger and more well known your media placements, the better.  Your bio should support your area of expertise and leave out personal information, although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Radio is a great way to get started so let us know of your interest in being a radio guest at http://www.anniejenningspr.com/radio_campaign.htm

4. Getting Booked To Promote Your Book

Create a list of the radio and TV shows you want to on as a guest and build a list of contacts at the media outlets. You will introduce yourself and then once a story hits the news where you are qualified to provide talking points you can connect.  They already know you and it will be more likely they will choose you for the opportunity.  Get positioned with the media and your producers in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary.  If an event happens, your expertise, commentary and analysis will be in demand.

5. Can Expert Status Really Aid Book Promotion?

When news happens where you are the perfect expert and can comment on the story send out a notice to your media producer and journalist contact database. Include your contact info so they can connect with you immediately.  Every opportunity could be your big chance to get booked on major TV or be the expert in prestigious media or major internet news sites.

6. You Never Know When An Opportunity To Promote Your Book Will Come

Remember that the media can call at any time and ask you to be a commenting expert on a breaking news story. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview.  The media moves very fast and appreciates immediate access to experts.  Invest in media training as it will add greatly to your ability to appear relaxed and professional. The media, especially radio and TV producers, love a well prepared guest and media trained expert who knows how to convey information on the exact topic quickly and accurately without stumbling, rambling on and on or appearing nervous.  Think polished, professional and experienced.  Now go and promote your book! Love these promote your book tips? Get lots more at http://www.anniejenningspr.com.  Let Annie help promote your book!

Publicity And Book Promotion Can Benefit From Traditional Media

Traditional media can still be useful for book promotion!

1. For Book Promotion, Traditional Media Has Immediate Recognition and Credibility

Traditional media creates a real media outreach and helps position the author or expert as an authority in their field who understands the issues they are commenting on as they relate to issues facing our society. The expert is placed in the national conversation in a socially relevant way.  There are real book promotion opportunities here.

2. Traditional Media And Book Promotion.

It Supports the Social Media Concept as it give you something to share that information and not direct promotion.  Social media is getting very self promotional in a “buy me” sort of way, so communicating a news style event such as “wow, just got booked on XYZ show is a nice way of saying you are an expert. Want to get booked as an expert on TV?  Tell us at http://www.anniejenningspr.com/pages/expert-signup.htm

3. Securing Media Placements To Boost Book Promotion

Traditional media gives you something to talk about and allows you to use social media in a way that is NOT all about selling or offering special deals.  Give them something to TWEET about such as “Be sure to catch me on the NATIONAL NEWS today – commenting on how the proposed health care plan impacts our economic recovery. You are able to showcase your expertise using conversation and answering the Twitter question “what are you doing now” – the TWEETER gets to reinforce their knowledge and status as a national expert in a conversation, non sales manner.  before you know it, opportunities for book promotion will sprout up. Lots more publicity tips can be yours via our Publicity Pro Tip Series. Sign up is easy at http://www.anniejenningspr.com/publicitypro.htm

4. When Promoting A Book, Be Everywhere – Reach Millions.

The idea is to be everywhere at all times as you don’t know where your next big opportunity is going to come from so of course, have a social media platform as well as a traditional media presence. You can reach a vast audience quickly and one that is paying attention (targeted) or they would not be reading, watching or listening to you in an article, on TV or on the radio.

5. Create Thought Leader Status For Better Book Promotion

Appearing on major media outlets gives you the advantage that allows you to edge out your competitors all things being equal.  You don’t get booked on TV unless you jump through a few hoops and can prove that you are a recognized expert and your opinion is based in logic, experience, education and credentials. The power of the traditional media includes the ability to leverage your media into major opportunities such as new clients, getting hired for lucrative speaking events, book deals as publishers are hoping to land the influential personalities and experts in their field, or even ongoing columnist opportunities or regular guest spots on TV and Radio. Real Story: Client was able to triple his speaking fees and sell 25,000 books after building his media bio to reflect numerous radio shows, major TV and print, magazine and name brand Internet media appearances in just six months.  How’s that for book promotion!

Create A BIO That Tells The Media All They Need To Know!

Plus: Learn What Not To Put In Your Media Bio.

1. A Professional Media Bio always starts with your credentials, academic achievements, professional and academic affiliations.

Education is a major factor in displaying your wisdom and ability so begin with the most important.  If you are an author, list your published works along with the names of the papers and studies and where they appear etc so the media can document them.  Include links and resources for the media to review.

2. Your BIO should contain your areas of expertise

The media wants to know your primary areas of expertise along with any related topics you can discuss.List the years you have been active in your field.  Many years of experience shows that you can demonstrate consistency over time which is important in today’s society.  The media wants to source strong, well-respected individuals that have experience driven insights.  List involvement in associations, along with achievements or awards you have received in your field.  This demonstrates your mastery in your area of expertise.

3. LIST QUOTED EXPERT PLACEMENTS YOU HAVE HAD

List the most well known first so the media can quickly get a snapshot of your media history.  hings that do not belong in your bio include: your family history, personal triumphs or tragedies (unless tied into your area of expertise or your profession) and your birth place. You can include the location where you live or practice as this can be important if the media would like to book you for a radio interview or as an in studio guest on a TV segment.  Iformation must be accurate, up to date, and easily verifiable as the media has resources to check out your information and will often conduct their own research search as well.

4. MAKE SURE YOUR BIO IS CONSISTENT.

You can always offer an expanded version on your website, however you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.  Te purpose your bio is to give them a snapshot of your expertise and your platform so they can determine if you qualify as the expert for theie segment or article.  Have a professional .jpeg of yourself in your professional capacity and jpeg of your book cover ready to email to the media upon request, in addition to a demo that is easy for the media to review. Next tip?  Enjoy your media, give everyone you speak with your highest quality insight and information and then, showcase your publicity and your media appearances on your website!  Remember to link it to your bio!