Posts Tagged ‘Book Marketing Strategies’

Book Promotion Strategies To Use While Working With The Media

Book Promotion, Marketing & Publicity Tips By Annie Jennings PR

Book Promotion, Book Marketing & Book Publicity Tip #1:

As an intelligent book author and expert in your field, be sure to answer the media’s questions directly. Professionals do not ramble or go in another direction from the initial topic under discussion. The journalist or TV/radio producer has an end result that they would like to achieve when speaking with you and you can help them by being direct and to the point.

Book Promotion, Book Marketing & Book Publicity Tip #2:

What is a book author platform? Your author or expert platform includes your messaging, your accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement and lots more.

Book Promotion, Book Marketing & Book Publicity Tip #3:

Successful authors & experts are all over the media. Being visible as an author or expert in your field is the signal to the media that you are a thriving author and expert. For optimal book promotion, book marketing and author publicity, it is a good idea to stay in front of your target audience by appearing as the guest author or expert on local, regional and national TV shows, radio shows, appearing in newspapers and magazines as the quoted author or expert as much as possible. Keep in mind that your clients love that they are working with a celebrity who’s making it into the headlines!

Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with people everywhere, create national expert status and enjoy success!

Book Promotion As A Concept

Optimize Book Promotion

How To Make Facebook Pay Off Big For Your Book Promotion

Lots of people are wondering how to make their book promotion page on Facebook lead to new opportunities, new relationships and new clients. Many firms are on the hunt for information that helps them build their social media presence in a way that leads to more success. “I like what is happening on our Facebook,” says Annie Jennings of the National Publicity Firm, Annie Jennings PR, “I am getting lots of new client posts and meeting people I would never have known before.” The fun part is that anything can happen by building relationships with people. Some can lead to new opportunities, some can lead to finding out about new resources that can help you and some can turn into referrals or new clients. Is there a secret to Facebook success? Absolutely, says Annie. Over the last 7 days, over 21 new authors and experts posted their interest in working with Annie on her Business FACEBOOK Page. Go see: http://www.facebook.com/anniejenningsprusapublicrelations How did this happen? “It’s my secret formula for success,” says Annie. “Although, it’s not so secret. I love sharing the exact principles of success that can help you live the life of your dreams.” Here it is: Annie’s secret to creating Facebook success is “to be everywhere at all times.” Here is how it works. You have to be everywhere at all times, because you never know where your next book promotion opportunity is going to come from and if you are not THERE you will miss it. Think of your book promotion strategy as a wheel and in your wheel you have spokes. Each spoke is a strategy in the wheel. For example, Facebook is a spoke in your wheel, search engine optimization is another spoke and internet marketing are three examples of just a handful of the spokes in your wheel. It is the optimization of each of these spokes that creates across the board success and not just on Facebook, but in all your book promotion endeavors. Many of the principles of success are found on the Annie Jennings PR website. It’s at the Annie Jennings PR website where you just might find the treasure you need to round out your marketing outreach. From special reports, to MP3 recordings that include the real stories of real client’s success strategy, to blog posts that discuss vital publicity, marketing and mindset strategy, this site is packed with what you need to know for tremendous business success. SUCCESS: It takes a lot of dedication to the outcome. The idea is to build consistently over time in all areas of the spokes in your marketing wheel. This means each day you and your team, work to strengthen each spoke of your wheel. When the momentum created by consistency over time kicks in, and everything comes together, well, all I can say is “ENJOY THE RIDE”! Find out more about Annie Jennings at http://www.anniejenningspr.com Annie Jennings PR brings clients to their highest level of positioning as a national and influential expert in their area of expertise. Annie Jennings PR quickly identifies how experts, businesses and/or CEO’s can apply their experience, credentials, knowledge and commentary to the socially relevant issues in our society today to create optimal demand for commentary that can lead to the most sought after media placements in the industry. Annie Jennings PR specializes in booking clients on the top national media including major national network and leading news TV shows, major national morning TV shows, high powered, high listenership radio shows in the highest ranked markets in the country as well as placing experts for commentary in the high circulation national magazines and leading big city newspapers and high visitorship internet news and media sites. Please visit http://www.anniejenningspr.com for more publicity, marketing, social media, book promotion strategy and lots more.

The Inside Scoop On How Social Media Can Empower Your Book Marketing Strategy.

Book Marketing Strategy Needs Social Media

1. Don’t ruin your social media presence.

What happens if they don’t like you?  Social media is growing so fast that it’s attracting everyone.  You might be wondering if your book marketing strategy should include a social media presence and what it should be.  I’LL TELL YOU! No social media, no problem . . . for your competitors!  They are perfectly happy that you don’t have social media as part of your book marketing strategy.  They are happy to take your piece.  If you are not there, this means MORE FOR THEM. There are a few rules to social media:  Let’s discuss what’s working and what’s absolutely not working.   When it comes to book marketing strategy, first impressions can turn people away forever so let’s make a good lasting impression.  And in case you are wondering, you will increase sales. The path to get there will be different than what you might expect.

2. Book Marketing Startegy? Remember This!

Social Media is the people’s space.  In fact, if you think of social media as a party you can apply the rules of etiquette.  Dress appropriately.  You would not go to a party dressed in flashing lights with a “big sale happening now, buy me” sign on your head, would you?  Of course not.  Just like a party, you don’t crash onto the scene.  You respect the venue, the other guests . . .  or you get thrown out.  This doesn’t mean you can’t use social media in book marketing strategy however. Social media gives you the platform to reveal yourself over time.  It’s time to get involved with causes or concerns of your potential customers, and do something about it.  When you do something about it, you get to share your actions with your community.  In advertising you have 30 seconds, in social media you have a lot more time. The benefit is that you add more substance to your presence by rounding out your social media.  You don’t have to go global to be known for doing good things; you can just stay home and do good things.  Your actions don’t have to cost a fortune; you can donate tickets for a group of kids to go see a motivational speaker.  Whatever you do, no matter how small, your social media community will notice.  Could this be useful as a part of book marketing strategy? Hmmm…

3. Your Book Marketing Strategy Should Keep This In Mind

The way you sell is very different from traditional marketing.   The flashy, “buy me” marketing does not work and actually has a negative effect.  The “I am only in here because I can get more customers” attitude will only hurt you as your market can form opinions.  If you are a contributing member of the community you can include a book marketing strategy; you can create special offers and include a call to action. You are only a visitor here:  The culture of social media is like an engaged community.  Members are there to help or share.  They share their lives, interests and time.  They don’t want anything from anyone else except to get to know them. Social media is used for entertainment.   But now, social media is used by many who seek profit and profit only, and it is being over-run with IN YOUR FACE tactics.  Guess what?  The community does not have to engage with you!  In fact, they can make fun of you and give bad press.  They can make a note to boycott you.

4. When It Comes To Social Media And Book Marketing Strategy, It’s about showing your personality.

Hire people to create and expand your social media presence who understand.   Hire people who know the rules of book marketing strategy and publicity who know when, where and how to break the rules for this social media arena. If you engage in social media, sales will come:  Of course. The more you engage others and are just one of the gang, the more your community and those you are a part of will get to know the heart behind you.  As we know, one of the premises of business success is that people will do business with those they know, love and trust.  Will they think of you as a spammer or as a valued and respectful member of the social media community that they have grown to know, love and trust?  Who would you buy from?  This is book marketing strategy with social media.

Social Media And Book Promotion Strategy

Book Promotion Will Benefit From Social Media

1. Unique Social Media For Book Promotion

Every client is in a different position.  Evaluate what you have and build on it and find out what you don’t have and create it.  Soon, your internet marketing starts working in tandem with everything else you are doing.  Book promotion can be much more successfull with an optimized social media presence • How long has it been since you updated your blog? • What if you don’t even have a blog? • Do you have a Twitter account? • Is it themed?  (what’s that?) • Do you have a FACEBOOK for your business? • Is it optimized? (what’s that?) • Are you wondering what else you might be missing? Are you dominating the Internet? (imagine!) Contact Annie at http://www.anniejenningspr.com/social_media.htm

2. Book Promotion Potential

Tons of business is flowing through the internet, can your book promotion campaign afford to miss your chance at a chunk of that traffic?  Start now so you begin to grow with the internet and social media opportunities happening every day.  The longer you wait to establish yourself on the internet and in social media the more you fall behind. Your competitors are happy to dominate your keywords.  They are happy to get your share.  But it’s OK, everything can be fixed.  Get the Annie Jennings PR Internet & Social Media team creating, developing and optimizing your social media and internet presence to succeed with book promotion Let us know of your interest in social media as a book promotion strategy at http://www.anniejenningspr.com/internet_support.htm.  Book Promotion made simple!

A Radio Campaign Is Access To The World!

#1 Radio Campaign By Annie Jennings PR

A Real Radio Campaign Story:

After hearing that Annie’s radio campaign reached over 10 million real live listeners and that Annie books the big shows in the big markets for them and helped them identify their message and teaching them what they need to know to be a great radio guest, the client said: “This is exactly what I was hoping for.” Since they were talking on the phone they did not see the smile on Annie’s face as she realized that creating the #1 radio campaign was exactly what SHE was hoping for. Over 10 years ago Annie had a vision for her customers.  She wanted to help her clients share their message to millions of people all over the world with the best radio campaign. This mission became known in publicity as the famous mission statement “for the betterment of all”.  Annie worked to build up a radio campaign where she instantly knows why you are good, why your message needs to be heard and she even knows what your message is – sometimes even before youdo.  She put together a state of the art booking team of publicists that shared her vision.

The Result of Annie’s Radio Campaign Vision:

Today, that team is the most powerful booking team in America booking authors and experts on the most powerful radio campaign your money can buy.  When Annie heard clients say the same thing this week “this is exactly what I was hoping for” she smiled, because this was exactly what she was hoping for. Welcome Aboard! Want your own radio campaign? Let us know of your interest at http://www.anniejenningspr.com/radio_campaign.htm PSSST: Soon Annie will share her story of her “Jerry Maguire” moment when she vowed to make incredible changes in the publicity industry that everyone enjoys today.  Why?  There were so many barriers to entry for authors and experts who just wanted to help people live better lives by sharing what they knew to be true. Annie will tell about how the the famous Annie Jennings PR pay for placement publicity program came to be.  Annie’s radio campaign is pay for placement too!

BOOK PROMOTION STRATEGIES

Here are some quick and easy tips on book promotion.

1. BOOK PROMOTION STRATEGIES – TRADITIONAL

You can get booked as the guest on radio shows, appear in print as the quote expert and the newspaper or magazine usually mentions the name of your book in the article, get booked on TV shows  in cities across the country or on the National TV shows and be quoted in an article online.  This can only help book promotion.

2. BOOK PROMOTION STRATEGIES – INTERNET BOOK MARKETING

Author can also optimize their book promotion by creating a strong online reputation for themselves and for their book. Tools include creating a blog to comment on the theme in your book, linking to Amazon and other booksellers from your blog, creating a Twitter account, a FACEBOOK page for your book, advertising online.  Book promotion thrives on online activity.

3. BOOK PROMOTION OPPORTUNITIES IN YOUR COMMUNITY

Join organizations that can benefit from your book and offer it to members of the organization, sell in bulk to groups and others who match the profile of the book perfectly, get to know your local booksellers so when your book is ready to market they know who you are and will carry the book on consignment (be sure to get the word out so those books sell fast and this way, the bookseller will order more!).  There you are, book promotion made simple! For more on tips on book promotion and book marketing advice, please visit: http://www.anniejenningspr.com