Archive for the ‘Book Promotion’ Category

Book Promotion & Book Marketing Tips For Author & Expert Publicity

Book Promotion, Publicity & Book Marketing For Authors & Experts

Author & Expert Book Promotion Book Marketing & Publicity Tips & Secrets By Annie Jennings PR

Annie Jennings of the national PR firm knows 18 ways to sell your book with one of them being getting booked as the guest on a radio show. The bigger the market, the better in terms of the numbers of people you will be reaching, the better your book marketing and book promotion results.

Book Promotion & Book Marketing Publicity Tips

Getting booked on the radio shows is the first step, but after you are booked, your job is to be a great guest. You’ll need to know the tips of the trade, that is the media training tips and media training guidelines to optimize your book marketing and book promotion during the show. Get booked on radio campaigns and as a guest on TV shows. Getting on radio or television or in print or a great internet placement is the work of book publicity. If you are a self published author, you may have different challenges than a traditionally published author in that there are no “in house” advertising or publicity departments to assist you in the initial selling and promoting of your book. Have no fear. Book marketing secrets are available at the Annie Jennings PR site where you can learn all you need to know. Annie Jennings PR presents outstanding book marketing and book publicity resources. Discover the essential media training skills you need to be a great guest on the radio. Keep in mind, never do a show using a cell phone, headset, or speakerphone, they are all unreliable! Always turn off your call waiting. Contact your local phone company for instructions on how to do this for an individual call. You can turn it back on again immediately after your interview. Always have a hotline number for the studio before your interview, if the producer does not call use the hotline number to call them. Make sure to have notes in front of you in a way that your facts, prepared segue phrases, and other talking points are easily accessible when needed. And you may need them quickly!

Book Promotion & Book Marketing Publicity Secrets

Have your book handy with key pages marked with post it notes that identify the content so you can quickly flip to a page if necessary for reference. Be sure to know what’s in your book as the producer and host may use it to guide the interview. A quiet environment is a must have for your radio interview. Authors should have their cell phone on mute (it is usually given for back up purposes so keep it one until the interview). Set up the scene so you are not distracted (kids, pets, loud alerts on your computer, etc.). Be sure to get the kids set up in advance etc. so their needs are taken care of before the interview because as you know, as soon as you get on the radio interview, your kids will suddenly need a snack. Have water ready, but not in a spill-able place that could soak your notes. Also be sure your phone has a mute button and use it if you have to cough or sneeze or take a huge gulp of water (the audience can hear you swallow and gulp). Don’t forget to unmute yourself when you are done! Usually a producer will call the guest a few minutes before they are scheduled (however, this is not always the case) – listen to the show for those few minutes on hold and be ready to jump right in if the host puts you on air without anyone coming back on the line first. If he/she goes right into a question be prepared with an immediate answer – don’t say “hi, how are you doing”. Shows get right into it – Signal your audience that this is one interview they will not want to miss! It is important to optimize your book marketing and book promotion opportunity on the air so keep your energy levels high. Be strong and confident in your voice, don’t sound tired. Avoid appearing meek, mild an un-opinionated as these are the signs of a bad guests. Great guests are high energy, opinionated and media trained! Your radio host can ask you anything so be ready. Authors should always be ready to discuss the issues presented in their book however, authors must be prepared for current event commentary and have phrases at hand to lead the conversation back to your message.  Book promotion book marketing and publicity made simple!

Book Promotion Marketing & Publicity

Effective Publicity And Book Promotion Secrets For Book Marketing Success

For Book Marketing & Book Promotion Success It’s Annie Jennings Or Nothing For Publicity

Annie Jennings PR presents the components of a marketing and book promotion campaign. With over one million books published in 2009 (Bowker), book authors face intense competition with other authors who also wish to market and sell their book. Visit Annie for publicity Follow Annie Facebook Annie

Book Marketing Book Promotion & Book Publicity Success

It is important to create a comprehensive media outreach campaign for your book promotion success that include the following considerations: Author Publicity Includes Getting Booked On TV Shows, Get Booked On Radio Campaigns, Get Print Publicity & Get Internet Publicity.  Authors Can Use Credibility & Thought Leader Status Creation Media Campaigns.  Authors Can Pursue Newspaper, Magazine, Online Promotion & Publicity Print Campaigns Author Publicity Includes Nationwide or Regional Author Tours To Publicize Your Book National or Regional Magazine Campaigns For Building Expert Status, Credibility Or For Promotion & Publicity.  Include Online Newsmaker Site Media Placements For Authors, Book Promotion Or Experts Building A National Reputation.  Get A National Radio Campaign In Top Radio Markets & Nationally Syndicated Shows – Share Your Message With Millions.  Get Regional & Nationally Syndicated Radio Programs For Maximum Expert Exposure, Building Expert Status, Publicity & Promotion Create Book Promotion Publicity & Book Marketing Media Kit Development With Book Press Release, BIO, Segment Style Press Release, Internet Marketing Special Reports & More Publicity & Book Promotion Special Reports That Reveals The Secrets Of Book Marketing & Author Publicity Success.  Get Media Training For Pre-Interviews With The Media , Radio & TV Shows, Book Promotion Book Publicity & Book Marketing During The Interview. Learn How To Publicize Your Book Or Interests During The Interview.  Speaking Events & Workshop Opportunities: Speakers Report Excellent Results With Back Of The Room Sales.  Book Promotion Publicity &  Marketing Made Simple!

Book Promotion And Book Marketing Publicity News Alert Just For Authors

To Succeed In Marketing And Book Promotion, Get Publicity

Publicity Equals Success For Book Marketing And Book Promotion

Over 1 Million New Books Published Last Year.  When book marketing and book promotion are involved, how are you expected to compete with those numbers? Here Is What We Know: Over 1,000,000 Books Were Published In 2009 — Up From 2006’s Total Of 296,352 Books Published.  Yes, That’s 1 MILLION Books Published Last Year.  But, listen to this:  Non traditional, print on demand books EXPLODED to 764,448 — up from just 21,936 in 2006 (so if we estimate, that’s up from about 22,000 to almost 765,000 books – WOW!) Visit Annie for publicity Follow Annie Facebook Annie How are you supposed to meaningfully have success with book marketing and book promotion without publicity when you have 1 MILLION COMPETITORS who are all using publicity in book marketing and book promotion? Annie knows and Annie tells.  Use publicity for book promotion and book marketing yourself, along with Annie Jennings PR’s other secrets.

Book Promotion And Book Marketing Through Publicity With The Expert

Annie Jennings PR is the creator of the FAMOUS 18 Spoke Platform Strategy that has swept the publicity industry and has helped tens of thousands of authors and experts to build a strong and powerful reputation.  Previously, Annie’s insight on how to create an influential presence for yourself and your ideas spread like wild fire throughout the publicity, branding and marketing industries.  Suddenly everyone was “platform building” and yes it made a big difference in their success.  Authors and experts got the chance to experience their mission in motion, the unfolding of their creative energy and live the life for their dreams. Annie uses the newest most powerful book marketing strategy you can lay your hands on.  Don’t waste a single dime on old-fashioned and out-dated book marketing ideas that just don’t work. More About The Book Stats: How Do We Know?  The world’s leading provider of book industry information, Bowker, reports that in 2006 only 21,936 non-traditional books (includes print on demand, self publishing and reprints however this figure does NOT include e-books) were published compared to the staggering runaway numbers of 2009, for the same non-traditional books, to 764,448.  You need publicity for your book promotion and book marketing Traditional Publishers Are Steady: By the way, it is interesting to note that traditional publishers, those familiar names we all know in the publishing industry, showed publishing numbers that ranged from about 274,000 to 288,000 from 2006-2009.  Get Publicity for your book promotion and book marketing now! Visit Annie for publicity Follow Annie Facebook Annie Book Publishing Stats For 2009: 288,355 Books published via traditional publishing 764,448 Books published via non-traditional publishing.  Non-traditional means print on demand, self publishing, and reprints.  However, this figure does NOT include e-books.  Total Books Published In 2009:  1,052,803.  Go Visit Annie for help with your book promotion and book marketing publicity!

Book Promotion Strategies And Tips For Marketing A Book

Book Promotion Strategies Expert Annie Jennings Presents Must Know PR Tips For Marketing A Book

Book Promotion Strategies

CREATE AN AUTHOR WEBSITE THE MEDIA WILL LOVE.  Pack your media website with info about your book along with the materials the media will need.  Include a .jpeg of your book’s cover, your professional media picture, previous demo video for any TV show, links to media coverage of you in magazines, newspapers and other online media, a list of topics you can discuss, your contact info and a media bio that outlines your credentials, education and experience. BECOME A SOCIALLY RELEVANT AUTHOR AND LEARN HOW TO TIE YOUR BOOK’S MESSAGES INTO THE NEWS OF THE DAY.  Book promotion strategies require you expand yourself as an author and apply your knowledge to the issues of today.  Blog on timely news events or other stories that you see being covered in the major media and newsmaker websites.  This way, you will get lots of practice in applying your message to socially relevant issues that matter to your audience. GET MEDIA TRAINING SO YOU ARE READY TO GO.  Effective book promotion strategies involve learning how to make the most of each and every media opportunity.  You’ll need practice plus feedback to become your own personal best.  This way, when the media calls to book you, you’ll know just what to do!   Media training teaches you how to be engaging and conversational while providing lots of essential information -all characteristics of a great guest! WHEN YOU ARE SPEAKING WITH A JOURNALIST OR PRODUCER BE CONCISE AND CONFIDENT.  Answer their questions directly, do not ramble or go in another direction.  The journalist or producer has an end result to achieve when speaking with you.  The conversation is either a pre-interview for a segment or an interview for an article.  Be sure to give them what they want as this helps them move their agenda forward. ACTIVELY BUILD YOUR PLATFORM:  Good book promotion strategies include having a platform.  A platform is everything that you have such as accomplishments, education, business awards and successes, your reputation, your contribution to your area of expertise and what you stand for.  A Platform showcases you and allows people to understand who you are and how you can help them.   It is similar to the spokes in a wheel, each spoke is separate but important to the whole. The more powerful the book promotion strategies the more powerful the wheel – the  more powerful your ability to get the “six-figure book advance”, get the “account” or “close the deal”. BE EVERYWHERE AT ALL TIMES.  That’s right, stay in front of your target market by appearing on local regional and national TV, radio and in newspapers and magazines as much as possible.  Your client’s want to work with a celebrity who’s making it into the headlines! ACHIEVE NATIONAL EXPERT STATUS:   Lead your field to new levels of success by creating thought and strategy that moves your industry forward.  Share your newest cutting edge creations with your industry so everyone can benefit.  Your clients will identify you as an industry leader and naturally be drawn to you! DON’T FORGET TO BLOG!   Have blog where you apply your knowledge to the issues important in your area of expertise.  Blog format is conversational and this is exactly what the media likes – thoughtful, concise commentary presented in conversational tone.   If you are blogging on top news stories and developments you will learn the skills that you’ll need to be successful on radio and TV.  More book promotion strategies are on Annie Jennings PR! Visit Annie for publicity Follow Annie Facebook Annie

Book Marketing Tips

CREATE A MEDIA FRIENDLY BOOK:  Be sure to include lots of topics that are news worthy.   It’s a great idea to include talking points at the end of each chapter to summarize the essential elements presented so a producer or journalist can quickly capture a segment idea.  Consider the publicity aspect of your book while you are writing your book so you can create a book with a variety of segment ideas. ANTICIPATE THE NEWS & CREATE TALKING POINTS FOR THESE TOPICS:  Be aware of breaking news and headlines that fall into your industry.  Follow the articles so you can anticipate the next step in the topic or story. FOR EVERY MEDIA EVENT THERE IS AN EXPERT COMMENTARY: Have commentary and reactions on events happening in your area of expertise.  As news develops in your industry you can call your target media or email your commentary so they see how you can contribute. PROFESSIONAL BIO:  Create a bio that showcases your education, credentials, and experience.   Lead with top credentials, education, areas of expertise ect.  Follow up with accomplishments, awards or other special positioning statements.  Include media your have secured to show that you are experienced and media savvy as well. CREATE A MEDIA TARGET LIST:  Finally, when practicing good book promotion strategies watch shows that you would like to be on, subscribe to target print and visit internet sites to familiarize yourself with their style, experts they book for commentary and how they position the experts.  Pitch “next level” ideas! Visit Annie for publicity Follow Annie Facebook Annie Book promotion strategies and book marketing tips made simple by Annie Jennings PR.

Book Marketing secrets With National Publicist, Annie Jennings

Book Marketing Tips straight from the expert

Want to find out about powerful BOOK MARKETING secrets?

Want book promotion and BOOK MARKETING TIPS the publicity professionals use?  Annie Jennings PR presents cutting edge book marketing and book publicity tips that help authors position their book for success and for book sales.

Book Marketing Tip:  Book Signings Are A big Win for Book Sales!

What did real book authors tell Annie Jennings PR about their book marketing successes?  Author told Annie Jennings PR that book signings worked very for book marketing and book sales.  Usually a book signing that wraps around a book marketing strategy  includes a presentation by the author, workshop or lecture style, followed by the book signing.  The bookstores usually promote the event and if the book signing is in your area, you can invite your friends, they can invite their friends and you can make a big event out of it.  Don’t be afraid to take credit for writing a book and having fun marketing it.  Go for it with enthusiasm, after all, you are a walking endorsement for your book.  If you love it, radiate confidence and pride, others will follow.  People follow people and people follow ideas.  Give them something to LOVE! So book signings proved to be a big win for book marketing and for book sales.   And again, if you are in your local area you and use the “friends helping friends” book marketing model and ask those around you to sponsor signings/readings in their homes, organizations or even workplaces.  Sometimes, your friends can be good book marketing buddies.

BOOK MARKETING TIPS – Book parties SOLD BOOKS!

Want another good book marketing idea?  Hosting an author luncheon worked according to our author community.   You can market your book by holding a book launch party and invite all your friends.  This friendship style book marketing gives you a chance to connect with your audience.  Plus, keep in mind that people who will attend will already be expecting to buy your book so make it a fun, lively, engaging process for them.   Book marketing is at its best when you are LIVING THE BOOK.   You will attract your buyers naturally.  When you are selling a book everyone feels uncomfortable.   Plan the book party like you were planning a big event and be sure to invite the press.  If you are going to party, go all the way.  Great invitations, nice atmosphere (hey you can even gather in a coffee shop; it’s not about spending money, it about sharing your message with passion).  Book marketing if done correctly, shares your mission and your message in a way that captures your audience’s attention.  The best book marketing strategy is when you are living the message in your book.  You are a leader in your industry.  You are seen on major media outlets, heard on the top radio talk shows and read about in online media, newspapers and magazines.  Now, that’s book marketing you can be proud of! Visit Annie for publicity Follow Annie Facebook Annie

BOOK MARKETING TIP – REAL WORLD SCENARIO:

Apply this scenario to your book marketing strategy.  Imagine for second walking into a car dealership and the sales person is thinking the second he or she meets you, I want you to buy a car.  The energy is so odd it’s creepy. You just want to get out of the place.   Now imagine a sales person who just wants to show you all the bells and whistles of the car, their eyes light up with excitement over the features of the car, their passion is contagious.  They love the car!  They want to buy the car for themselves.  Oh yeah, they can’t.  BECAUSE YOU ARE BUYING IT!   This the kind of belief you need in your own book marketing and book publicity strategy.  Belief in your own work is one of the fundamentals of book marketing and book publcity strategy.

BOOK MARKETING TIP – BIG WIN FOR BOOK SALES!

This is a huge win actually for book marketing and book publicity.  It’s about reaching out to your distinct target marketing.  Niche marketing works very well for book marketing strategies.  Early in the book marketing and book publicity game, identify key target markets.  If you are considered a thought leader, an authority in the area, you can ask for a presence on an association’ s website, email newsletter, or speaking events and you can suggest BULK SALES.   They will welcome you.  Everybody wants NEW and NEXT.  So be that.  Approach these markets as a fun next step for them. They have to keep their organizations thriving.  They want NEW, they want you to show up for them . . . and not with the creepy “how  many books can I sell here” thought in your mind but with “how can I share my passion with this group” in your mind.  Remember, again, people follow people and ideas.   People follow confidence and enthusiasm.  Be sure your book marketing, book publicity and book promotion strategy has all of these factors.

BOOK MARKETING TIPS – Corporate Sales

Authors love this book marketing tip plus this is a great outreach for you and being able to get corporate bulk sales usually results from building up relationships over time.  Keep in mind that friendships built up over time can turn into good book marketing and book publicity opportunities for you.  These are business friendships where you stay in touch even when there is no business reason to stay in contact.  It’s not always about “what can you do for me” right now?  Again, no one feels good when they think you think of them as a dollar sign or as a “sale”.    Make friends; book marketing opportunities will follow.  Successful book marketing is about planning your campaign and this starts early in the writing of the book.  Yes, that’s correct, book marketing starts early in the game, even as you are first starting to write your book.

Book Promotion As A Concept

Optimize Book Promotion

How To Make Facebook Pay Off Big For Your Book Promotion

Lots of people are wondering how to make their book promotion page on Facebook lead to new opportunities, new relationships and new clients. Many firms are on the hunt for information that helps them build their social media presence in a way that leads to more success. “I like what is happening on our Facebook,” says Annie Jennings of the National Publicity Firm, Annie Jennings PR, “I am getting lots of new client posts and meeting people I would never have known before.” The fun part is that anything can happen by building relationships with people. Some can lead to new opportunities, some can lead to finding out about new resources that can help you and some can turn into referrals or new clients. Is there a secret to Facebook success? Absolutely, says Annie. Over the last 7 days, over 21 new authors and experts posted their interest in working with Annie on her Business FACEBOOK Page. Go see: http://www.facebook.com/anniejenningsprusapublicrelations How did this happen? “It’s my secret formula for success,” says Annie. “Although, it’s not so secret. I love sharing the exact principles of success that can help you live the life of your dreams.” Here it is: Annie’s secret to creating Facebook success is “to be everywhere at all times.” Here is how it works. You have to be everywhere at all times, because you never know where your next book promotion opportunity is going to come from and if you are not THERE you will miss it. Think of your book promotion strategy as a wheel and in your wheel you have spokes. Each spoke is a strategy in the wheel. For example, Facebook is a spoke in your wheel, search engine optimization is another spoke and internet marketing are three examples of just a handful of the spokes in your wheel. It is the optimization of each of these spokes that creates across the board success and not just on Facebook, but in all your book promotion endeavors. Many of the principles of success are found on the Annie Jennings PR website. It’s at the Annie Jennings PR website where you just might find the treasure you need to round out your marketing outreach. From special reports, to MP3 recordings that include the real stories of real client’s success strategy, to blog posts that discuss vital publicity, marketing and mindset strategy, this site is packed with what you need to know for tremendous business success. SUCCESS: It takes a lot of dedication to the outcome. The idea is to build consistently over time in all areas of the spokes in your marketing wheel. This means each day you and your team, work to strengthen each spoke of your wheel. When the momentum created by consistency over time kicks in, and everything comes together, well, all I can say is “ENJOY THE RIDE”! Find out more about Annie Jennings at http://www.anniejenningspr.com Annie Jennings PR brings clients to their highest level of positioning as a national and influential expert in their area of expertise. Annie Jennings PR quickly identifies how experts, businesses and/or CEO’s can apply their experience, credentials, knowledge and commentary to the socially relevant issues in our society today to create optimal demand for commentary that can lead to the most sought after media placements in the industry. Annie Jennings PR specializes in booking clients on the top national media including major national network and leading news TV shows, major national morning TV shows, high powered, high listenership radio shows in the highest ranked markets in the country as well as placing experts for commentary in the high circulation national magazines and leading big city newspapers and high visitorship internet news and media sites. Please visit http://www.anniejenningspr.com for more publicity, marketing, social media, book promotion strategy and lots more.

The Inside Scoop On How Social Media Can Empower Your Book Marketing Strategy.

Book Marketing Strategy Needs Social Media

1. Don’t ruin your social media presence.

What happens if they don’t like you?  Social media is growing so fast that it’s attracting everyone.  You might be wondering if your book marketing strategy should include a social media presence and what it should be.  I’LL TELL YOU! No social media, no problem . . . for your competitors!  They are perfectly happy that you don’t have social media as part of your book marketing strategy.  They are happy to take your piece.  If you are not there, this means MORE FOR THEM. There are a few rules to social media:  Let’s discuss what’s working and what’s absolutely not working.   When it comes to book marketing strategy, first impressions can turn people away forever so let’s make a good lasting impression.  And in case you are wondering, you will increase sales. The path to get there will be different than what you might expect.

2. Book Marketing Startegy? Remember This!

Social Media is the people’s space.  In fact, if you think of social media as a party you can apply the rules of etiquette.  Dress appropriately.  You would not go to a party dressed in flashing lights with a “big sale happening now, buy me” sign on your head, would you?  Of course not.  Just like a party, you don’t crash onto the scene.  You respect the venue, the other guests . . .  or you get thrown out.  This doesn’t mean you can’t use social media in book marketing strategy however. Social media gives you the platform to reveal yourself over time.  It’s time to get involved with causes or concerns of your potential customers, and do something about it.  When you do something about it, you get to share your actions with your community.  In advertising you have 30 seconds, in social media you have a lot more time. The benefit is that you add more substance to your presence by rounding out your social media.  You don’t have to go global to be known for doing good things; you can just stay home and do good things.  Your actions don’t have to cost a fortune; you can donate tickets for a group of kids to go see a motivational speaker.  Whatever you do, no matter how small, your social media community will notice.  Could this be useful as a part of book marketing strategy? Hmmm…

3. Your Book Marketing Strategy Should Keep This In Mind

The way you sell is very different from traditional marketing.   The flashy, “buy me” marketing does not work and actually has a negative effect.  The “I am only in here because I can get more customers” attitude will only hurt you as your market can form opinions.  If you are a contributing member of the community you can include a book marketing strategy; you can create special offers and include a call to action. You are only a visitor here:  The culture of social media is like an engaged community.  Members are there to help or share.  They share their lives, interests and time.  They don’t want anything from anyone else except to get to know them. Social media is used for entertainment.   But now, social media is used by many who seek profit and profit only, and it is being over-run with IN YOUR FACE tactics.  Guess what?  The community does not have to engage with you!  In fact, they can make fun of you and give bad press.  They can make a note to boycott you.

4. When It Comes To Social Media And Book Marketing Strategy, It’s about showing your personality.

Hire people to create and expand your social media presence who understand.   Hire people who know the rules of book marketing strategy and publicity who know when, where and how to break the rules for this social media arena. If you engage in social media, sales will come:  Of course. The more you engage others and are just one of the gang, the more your community and those you are a part of will get to know the heart behind you.  As we know, one of the premises of business success is that people will do business with those they know, love and trust.  Will they think of you as a spammer or as a valued and respectful member of the social media community that they have grown to know, love and trust?  Who would you buy from?  This is book marketing strategy with social media.

Social Media And Book Promotion Strategy

Book Promotion Will Benefit From Social Media

1. Unique Social Media For Book Promotion

Every client is in a different position.  Evaluate what you have and build on it and find out what you don’t have and create it.  Soon, your internet marketing starts working in tandem with everything else you are doing.  Book promotion can be much more successfull with an optimized social media presence • How long has it been since you updated your blog? • What if you don’t even have a blog? • Do you have a Twitter account? • Is it themed?  (what’s that?) • Do you have a FACEBOOK for your business? • Is it optimized? (what’s that?) • Are you wondering what else you might be missing? Are you dominating the Internet? (imagine!) Contact Annie at http://www.anniejenningspr.com/social_media.htm

2. Book Promotion Potential

Tons of business is flowing through the internet, can your book promotion campaign afford to miss your chance at a chunk of that traffic?  Start now so you begin to grow with the internet and social media opportunities happening every day.  The longer you wait to establish yourself on the internet and in social media the more you fall behind. Your competitors are happy to dominate your keywords.  They are happy to get your share.  But it’s OK, everything can be fixed.  Get the Annie Jennings PR Internet & Social Media team creating, developing and optimizing your social media and internet presence to succeed with book promotion Let us know of your interest in social media as a book promotion strategy at http://www.anniejenningspr.com/internet_support.htm.  Book Promotion made simple!

MEDIA TRAINING!

Media Training teaches you the skills you need to market and promote your book with ease.

1. Media Training is part of your book promotion and book publicity strategy.

To promote your book you will be getting booked as a guest on radio stations and on TV shows. You will be the quoted book author or commentary expert in newspapers, big magazines and on the internet – you will need to be prepared.  For example, the Annie Jennings PR radio campaign is one of the most powerful radio campaigns in the publicity industry. However, to get booked on these excellent shows, it is important to deliver an outstanding interview.  Book authors and experts should always be ready to do a great job for the show. This is important because keep in mind that ratings support the station and interviews drive ratings and if the ratings are good the stations does great.

2. The radio stations want great guests, timely topics, engaging talented guests who can TALK about the issues important to the listening audience.

Annie Jennings PR understands the strategy to deliver the desired outcome for the radio station as well as the  listeners. The Annie Jennings Publicity Media Training team teaches authors and experts how to not only share your passion, message and experience with your listeners but to also promote yourself, your website and your book to your audience.  So, enjoy the book promotion process, as this is the moment you have been waiting for, and get ready for a fun time. Getting booked on high impact, high listenership radio shows, on TV in your city and in the national markets, and in other media allows you to experience your mission in motion. So get out there into world with a radio campaign, reaching millions, changing lives and empowering others.   This is your time!

3. MEDIA TRAINING FOR BOOK PROMOTION – KNOW THE CURRENT EVENTS IN THE NEWS AND YOUR INDUSTRY:

In some cases you will find that the host will want to ask you questions where they have a personal interest and they may not be what you expert. But remember, you are most likely LIVE and on the air, as with radio and TV, so you are pressed to answer. In addition to being ready to talk about the message and theme of your book, you must be prepared for current event commentary and have your segue phrases at hand to lead the host back to your message. I would also recommend to be prepared with an answer to give, while you are thinking of the real answer such as “you know, that’s a great question, I have never really thought about that issue in that way”.

4. MEDIA TRAINING FOR BOOK PROMOTION – FOLLOW THE MEDIA NEWS WEBSITES:

Be sure to review the major internet news sites such as CNN.com, MSNBC.com, MSN.com and any other news site before any interview you do with the media for breaking news you should know about given your credentials and topic. You don’t want to be surprised with a breaking news tie-in that you did not hear about. Whenever, you speak to the media you should be ready and prepared.

5. MEDIA TRAINING – EXPECT LIVELY CONVERSATION & DEBATE:

Debate, engaged discussion drives listeners to the edge of their seat and is very good for the show.  They love a good, high-spirited conversation.  Remember this is info-tainment so there is no reason to get angry, hostile or take anything said in the interview personally.  Always be polite (after all radio is also entertainment), but make your intelligent, well presented conversation points.  Get prepared for challenging questions in advance and have a cheat sheet ready.  Think about what they could ask you that is controversial and write down your answers so you are not caught by surprise and wind in misspeaking or creating a problem for yourself.   A lot of guests we know use index cards with their answers.  With radio you are on the phone so no one can see your prepared notes.  You are prepared and professional. Just make your intelligent points and you will be fine. You can also add buffer comments as “although you make a good point and I respect your opinion, I also strongly feel . . . . (And go into your comments). Remember, GRACE under pressure wins every time.

6. MEDIA TRAINING DON’TS

An author or expert appearing in the media must know this #1 media training tip.  Never say “I have no idea” as an answer or “I just read it somewhere” when asked a question where you do not know the answer. Have your “I don’t know” answer ready in advance which is something like “I am not familiar with the story or study but I will certainly check it out”.   Never give an answer when you do not know the facts.

7. MEDIA TRAINING – HAVE THE SOURCE FOR STATS AVAILABLE:

If you are going to mention a number and base your answer or discussion on this figure, be sure to always have the sources of any facts and statistics at your fingertips. Never mention a stat where you do not have the source available because when the host asks you where you got the stat, you will not know and this will hurt your credibility.

8. MEDIA TRAINING – ANSWER THIS QUESTION – KNOW WHY YOU WROTE YOUR BOOK:

Be sure to have a great answer to this sure to be asked question “why did you write your book?” Here is a sample of what you might prepare for yourself: As a professional family therapist who has counseled teens for over 10 years, I have come to realize that a simple set of rules for teens should available in a quick and easy to read format to help teens make great choices for their lives. Knowing this to be true in my experience, I created a helpful and powerful “must know” teen tips in my new book “TEENS RULE (AND WHY WE NEED TO KNOW THAT)” that shares the guidelines of being a successful, well-balanced, happy productive and amazing teen.” For more hot must know media training tips to help you market  and promote your new book go to PUBLICITY at http://www.anniejenningspr.com Media training is essential for marketing a book.  For book promotion tips, along with your media training tips, go to http://www.anniejenningsbookpromotion.com For book publicity strategy, media training tips and PR tips go to the Annie Jennings PR Publicity Blog http://www.anniejenningspublicity.com Get your MEDIA TRAINING before you go on radio shows or appear in the media (big tip of the day)!

BOOK PROMOTION STRATEGIES

Here are some quick and easy tips on book promotion.

1. BOOK PROMOTION STRATEGIES – TRADITIONAL

You can get booked as the guest on radio shows, appear in print as the quote expert and the newspaper or magazine usually mentions the name of your book in the article, get booked on TV shows  in cities across the country or on the National TV shows and be quoted in an article online.  This can only help book promotion.

2. BOOK PROMOTION STRATEGIES – INTERNET BOOK MARKETING

Author can also optimize their book promotion by creating a strong online reputation for themselves and for their book. Tools include creating a blog to comment on the theme in your book, linking to Amazon and other booksellers from your blog, creating a Twitter account, a FACEBOOK page for your book, advertising online.  Book promotion thrives on online activity.

3. BOOK PROMOTION OPPORTUNITIES IN YOUR COMMUNITY

Join organizations that can benefit from your book and offer it to members of the organization, sell in bulk to groups and others who match the profile of the book perfectly, get to know your local booksellers so when your book is ready to market they know who you are and will carry the book on consignment (be sure to get the word out so those books sell fast and this way, the bookseller will order more!).  There you are, book promotion made simple! For more on tips on book promotion and book marketing advice, please visit: http://www.anniejenningspr.com