Are you an author seeking book marketing and promotion?
Do you want to know the insider secrets the national book promotion experts use in their book marketing campaigns?
Find out how to promote your book with National Publicist, Annie Jennings PR, of the book marketing and publicity firm, Annie Jennings PR. Annie’s firm specializing in helping author optimize their potential in their marketplace. Yes, there are millions of books out now with each one competing for sales. But you can be the one reader prefer. How? Here are a few basic ways to begin your advance to the top of your industry using your book as a stepping stone.
Know your market. Find out how to reach your target market directly as this will save you lots of time and money. For example, if your target market is a small business audience, seek out book mentions in media outlets where the small business people are likely to be both on the internet and off such as reading industry magazines and newspapers and ask them if you can contribute to their publication. Are they watching business shows on local, regional or national TV? If so, it might be a good idea to ask a publicity expert to get you booked on those TV shows so you can reach your target market. Why wait? Waiting only lets your competitors get the publicity first, before you do. With PR, it’s a winner take all scenario as those who can create the most confidence in their target market for their services increase their chances dramatically on getting lots of the new business. Remember, it has long been said that clients like to do business with people they know, love and trust.
Know why your book’s message resonates with your target market. You gotta know why you are good and why people should be interested in your new book. Do you tackle tough topics that are relevant to the small business owner? Do you offer solutions to important trouble spots that impact your target market? You have to give your target market a reason to listen to you and therefore, buy your book. The key is to be socially relevant. But how do you know what is important to your audience and this is where your many years of experience helps you understand what your target reader is experiencing today. What was relevant a year ago may now be very different. Stay current. Stay connected to you client.
Want more great book promotion and publicity tips? Lots of new book marketing strategy at http://www.anniejenningspr.com
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