Book Marketing secrets With National Publicist, Annie Jennings

Book Marketing Tips straight from the expert

Want to find out about powerful BOOK MARKETING secrets?

Want book promotion and BOOK MARKETING TIPS the publicity professionals use?  Annie Jennings PR presents cutting edge book marketing and book publicity tips that help authors position their book for success and for book sales.

Book Marketing Tip:  Book Signings Are A big Win for Book Sales!

What did real book authors tell Annie Jennings PR about their book marketing successes?  Author told Annie Jennings PR that book signings worked very for book marketing and book sales.  Usually a book signing that wraps around a book marketing strategy  includes a presentation by the author, workshop or lecture style, followed by the book signing.  The bookstores usually promote the event and if the book signing is in your area, you can invite your friends, they can invite their friends and you can make a big event out of it.  Don’t be afraid to take credit for writing a book and having fun marketing it.  Go for it with enthusiasm, after all, you are a walking endorsement for your book.  If you love it, radiate confidence and pride, others will follow.  People follow people and people follow ideas.  Give them something to LOVE! So book signings proved to be a big win for book marketing and for book sales.   And again, if you are in your local area you and use the “friends helping friends” book marketing model and ask those around you to sponsor signings/readings in their homes, organizations or even workplaces.  Sometimes, your friends can be good book marketing buddies.

BOOK MARKETING TIPS – Book parties SOLD BOOKS!

Want another good book marketing idea?  Hosting an author luncheon worked according to our author community.   You can market your book by holding a book launch party and invite all your friends.  This friendship style book marketing gives you a chance to connect with your audience.  Plus, keep in mind that people who will attend will already be expecting to buy your book so make it a fun, lively, engaging process for them.   Book marketing is at its best when you are LIVING THE BOOK.   You will attract your buyers naturally.  When you are selling a book everyone feels uncomfortable.   Plan the book party like you were planning a big event and be sure to invite the press.  If you are going to party, go all the way.  Great invitations, nice atmosphere (hey you can even gather in a coffee shop; it’s not about spending money, it about sharing your message with passion).  Book marketing if done correctly, shares your mission and your message in a way that captures your audience’s attention.  The best book marketing strategy is when you are living the message in your book.  You are a leader in your industry.  You are seen on major media outlets, heard on the top radio talk shows and read about in online media, newspapers and magazines.  Now, that’s book marketing you can be proud of! Visit Annie for publicity Follow Annie Facebook Annie

BOOK MARKETING TIP – REAL WORLD SCENARIO:

Apply this scenario to your book marketing strategy.  Imagine for second walking into a car dealership and the sales person is thinking the second he or she meets you, I want you to buy a car.  The energy is so odd it’s creepy. You just want to get out of the place.   Now imagine a sales person who just wants to show you all the bells and whistles of the car, their eyes light up with excitement over the features of the car, their passion is contagious.  They love the car!  They want to buy the car for themselves.  Oh yeah, they can’t.  BECAUSE YOU ARE BUYING IT!   This the kind of belief you need in your own book marketing and book publicity strategy.  Belief in your own work is one of the fundamentals of book marketing and book publcity strategy.

BOOK MARKETING TIP – BIG WIN FOR BOOK SALES!

This is a huge win actually for book marketing and book publicity.  It’s about reaching out to your distinct target marketing.  Niche marketing works very well for book marketing strategies.  Early in the book marketing and book publicity game, identify key target markets.  If you are considered a thought leader, an authority in the area, you can ask for a presence on an association’ s website, email newsletter, or speaking events and you can suggest BULK SALES.   They will welcome you.  Everybody wants NEW and NEXT.  So be that.  Approach these markets as a fun next step for them. They have to keep their organizations thriving.  They want NEW, they want you to show up for them . . . and not with the creepy “how  many books can I sell here” thought in your mind but with “how can I share my passion with this group” in your mind.  Remember, again, people follow people and ideas.   People follow confidence and enthusiasm.  Be sure your book marketing, book publicity and book promotion strategy has all of these factors.

BOOK MARKETING TIPS – Corporate Sales

Authors love this book marketing tip plus this is a great outreach for you and being able to get corporate bulk sales usually results from building up relationships over time.  Keep in mind that friendships built up over time can turn into good book marketing and book publicity opportunities for you.  These are business friendships where you stay in touch even when there is no business reason to stay in contact.  It’s not always about “what can you do for me” right now?  Again, no one feels good when they think you think of them as a dollar sign or as a “sale”.    Make friends; book marketing opportunities will follow.  Successful book marketing is about planning your campaign and this starts early in the writing of the book.  Yes, that’s correct, book marketing starts early in the game, even as you are first starting to write your book.