Archive for June, 2011

Book Promotion Strategies To Use While Working With The Media

Book Promotion, Marketing & Publicity Tips By Annie Jennings PR

Book Promotion, Book Marketing & Book Publicity Tip #1:

As an intelligent book author and expert in your field, be sure to answer the media’s questions directly. Professionals do not ramble or go in another direction from the initial topic under discussion. The journalist or TV/radio producer has an end result that they would like to achieve when speaking with you and you can help them by being direct and to the point.

Book Promotion, Book Marketing & Book Publicity Tip #2:

What is a book author platform? Your author or expert platform includes your messaging, your accomplishments, education, businesses awards and successes, your reputation, your contribution to your industry and what you stand for, that is, your mission statement and lots more.

Book Promotion, Book Marketing & Book Publicity Tip #3:

Successful authors & experts are all over the media. Being visible as an author or expert in your field is the signal to the media that you are a thriving author and expert. For optimal book promotion, book marketing and author publicity, it is a good idea to stay in front of your target audience by appearing as the guest author or expert on local, regional and national TV shows, radio shows, appearing in newspapers and magazines as the quoted author or expert as much as possible. Keep in mind that your clients love that they are working with a celebrity who’s making it into the headlines!

Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with people everywhere, create national expert status and enjoy success!