Archive for September, 2010

Real Publicity And Book Promotion For Your Money

Get Publicity And Book Promotion Without Paying A Retainer

Pay For Placement By Annie Jennings PR Revolutionized Publicity And Book Promotion

Someone Referred A Client To Me For Publicity And Book Promotion.  The client had ONE objective – to share her message.   The referral source gave me the history. 1.        The expert has a PhD and is affiliated with one of the top Universities in the nation with 20 years of experience.  She has many areas of expertise from teen issues, to family relationships to behavioral health and lots more.  She lives in a major city that has TV bureaus within driving distance.  She can discuss just about every topic making headlines.  She can get booked on the most powerful, most impressive, most watched shows in America. Visit Annie for publicity Follow Annie Facebook Annie SO WHY ISN’T SHE? Here’s Why: She signed up with a publicity firm and paid $3,500 each and every month for a year.  After an entire year, with breaking news and high impact headlines hitting the media in just about every area of her expertise, they got her a handful of small media bookings that amount to nothing more than a hill of beans. Where’s the big stuff?  Where’s the big radio shows?  Where the big TV shows? If you add it up, she has spent $42,000 over the past year.  What did she get for her money? SHE COULD HAVE HAD ANNIE JENNINGS PR: This is what $42,000 would buy this expert at Annie Jennings PR – guaranteed or she does not have to pay. 1.       Annie’s mega 10 Million Real Live Listener Radio Campaign with bookings on the biggest, more influential name brand radio shows in America. 2.       TV bookings on all of the major networks – no problem at all for us. 3.       TV appearances in any city in the USA including Los Angeles, NYC, Washington DC, Chicago, Boston (you name it; we can book it for her) 4.       Plenty of major magazines and wire service media placements. NEW OUTFIT FOR TV:  And she would even have money left over to buy that hot new designer suit for her next TV appearance. The best part of all though, is that, as she personally told me, she worked hard for over 20 years. With Annie Jennings PR, she would have achieved her goals. THIS IS WHAT WE DO:   You see, we specialize in booking the top tier media in TV, radio, magazines, newspapers and the internet.  Not everybody can do this. It’s about having the vision for the clients, it’s about instantly knowing how the client fits into what the media is talking about, it’s about being on our own mission to make your dreams come true. Visit Annie for publicity Follow Annie Facebook Annie Wouldn’t You Rather Do Business With Annie Jennings PR? TODAY! All heart, Annie

Book Promotion & Book Marketing Tips For Author & Expert Publicity

Book Promotion, Publicity & Book Marketing For Authors & Experts

Author & Expert Book Promotion Book Marketing & Publicity Tips & Secrets By Annie Jennings PR

Annie Jennings of the national PR firm knows 18 ways to sell your book with one of them being getting booked as the guest on a radio show. The bigger the market, the better in terms of the numbers of people you will be reaching, the better your book marketing and book promotion results.

Book Promotion & Book Marketing Publicity Tips

Getting booked on the radio shows is the first step, but after you are booked, your job is to be a great guest. You’ll need to know the tips of the trade, that is the media training tips and media training guidelines to optimize your book marketing and book promotion during the show. Get booked on radio campaigns and as a guest on TV shows. Getting on radio or television or in print or a great internet placement is the work of book publicity. If you are a self published author, you may have different challenges than a traditionally published author in that there are no “in house” advertising or publicity departments to assist you in the initial selling and promoting of your book. Have no fear. Book marketing secrets are available at the Annie Jennings PR site where you can learn all you need to know. Annie Jennings PR presents outstanding book marketing and book publicity resources. Discover the essential media training skills you need to be a great guest on the radio. Keep in mind, never do a show using a cell phone, headset, or speakerphone, they are all unreliable! Always turn off your call waiting. Contact your local phone company for instructions on how to do this for an individual call. You can turn it back on again immediately after your interview. Always have a hotline number for the studio before your interview, if the producer does not call use the hotline number to call them. Make sure to have notes in front of you in a way that your facts, prepared segue phrases, and other talking points are easily accessible when needed. And you may need them quickly!

Book Promotion & Book Marketing Publicity Secrets

Have your book handy with key pages marked with post it notes that identify the content so you can quickly flip to a page if necessary for reference. Be sure to know what’s in your book as the producer and host may use it to guide the interview. A quiet environment is a must have for your radio interview. Authors should have their cell phone on mute (it is usually given for back up purposes so keep it one until the interview). Set up the scene so you are not distracted (kids, pets, loud alerts on your computer, etc.). Be sure to get the kids set up in advance etc. so their needs are taken care of before the interview because as you know, as soon as you get on the radio interview, your kids will suddenly need a snack. Have water ready, but not in a spill-able place that could soak your notes. Also be sure your phone has a mute button and use it if you have to cough or sneeze or take a huge gulp of water (the audience can hear you swallow and gulp). Don’t forget to unmute yourself when you are done! Usually a producer will call the guest a few minutes before they are scheduled (however, this is not always the case) – listen to the show for those few minutes on hold and be ready to jump right in if the host puts you on air without anyone coming back on the line first. If he/she goes right into a question be prepared with an immediate answer – don’t say “hi, how are you doing”. Shows get right into it – Signal your audience that this is one interview they will not want to miss! It is important to optimize your book marketing and book promotion opportunity on the air so keep your energy levels high. Be strong and confident in your voice, don’t sound tired. Avoid appearing meek, mild an un-opinionated as these are the signs of a bad guests. Great guests are high energy, opinionated and media trained! Your radio host can ask you anything so be ready. Authors should always be ready to discuss the issues presented in their book however, authors must be prepared for current event commentary and have phrases at hand to lead the conversation back to your message.  Book promotion book marketing and publicity made simple!

Book Promotion Marketing & Publicity

Effective Publicity And Book Promotion Secrets For Book Marketing Success

For Book Marketing & Book Promotion Success It’s Annie Jennings Or Nothing For Publicity

Annie Jennings PR presents the components of a marketing and book promotion campaign. With over one million books published in 2009 (Bowker), book authors face intense competition with other authors who also wish to market and sell their book. Visit Annie for publicity Follow Annie Facebook Annie

Book Marketing Book Promotion & Book Publicity Success

It is important to create a comprehensive media outreach campaign for your book promotion success that include the following considerations: Author Publicity Includes Getting Booked On TV Shows, Get Booked On Radio Campaigns, Get Print Publicity & Get Internet Publicity.  Authors Can Use Credibility & Thought Leader Status Creation Media Campaigns.  Authors Can Pursue Newspaper, Magazine, Online Promotion & Publicity Print Campaigns Author Publicity Includes Nationwide or Regional Author Tours To Publicize Your Book National or Regional Magazine Campaigns For Building Expert Status, Credibility Or For Promotion & Publicity.  Include Online Newsmaker Site Media Placements For Authors, Book Promotion Or Experts Building A National Reputation.  Get A National Radio Campaign In Top Radio Markets & Nationally Syndicated Shows – Share Your Message With Millions.  Get Regional & Nationally Syndicated Radio Programs For Maximum Expert Exposure, Building Expert Status, Publicity & Promotion Create Book Promotion Publicity & Book Marketing Media Kit Development With Book Press Release, BIO, Segment Style Press Release, Internet Marketing Special Reports & More Publicity & Book Promotion Special Reports That Reveals The Secrets Of Book Marketing & Author Publicity Success.  Get Media Training For Pre-Interviews With The Media , Radio & TV Shows, Book Promotion Book Publicity & Book Marketing During The Interview. Learn How To Publicize Your Book Or Interests During The Interview.  Speaking Events & Workshop Opportunities: Speakers Report Excellent Results With Back Of The Room Sales.  Book Promotion Publicity &  Marketing Made Simple!

Publicity And Book Promotion BY Annie Jennings PR

Let Annie Get Publicity and Book Promotion Opportunities For You!

Publicity For Book Promotion By Getting You Booked On TV & Radio

Visit Annie for publicity Follow Annie Facebook Annie Who Wants To Be A Needle In A Haystack? NOT ME Says The Expert Whose Publicity Appearance On FOX NEWS Led To His Own Show NOT ME Says The Author Whose First Publicity Appearance On A Washington DC TV Show Landed Her A Regular TV Expert Gig . . . NOT ME Says The Author Who Turned His Radio Publicity Campaign Into $100,000 Of New Business NOT ME says the author/expert who was booked in Seattle and now is a WEEKLY EXPERT NOT ME says the expert who turned their $2,500 publicity investment with us into $250,000 Who Wants To Be In A Herd Of Elephants Trying To Get Though A Key Hole Of Opportunity? NOT ME says all of the experts who landed BIG IMPRESSIVE COLUMNS on a mega news site NOT ME says the author who landed on the TODAY SHOW, twice NOT ME says the experts who appear daily on the big National TV shows including FOX NEWS, CNN & CNBC NOT ME says the experts who get booked on the hottest radio shows in the USA with celebrity hosts Who Wants To Be Walked Into The Mega Media Outlets On A Silver Platter? ME! ME! ME! Says the expert who is appearing on CNBC as you read this . . . ME! ME! ME! Says the author/expert who increased his speaking fees to $20,000 after his big hit media appearances on FOX, CNBC, Associated Press Wire Service ME! ME! ME! Says the author who became a celebrity in his home town when we landed him a regular spot on TV ME! ME! ME! Says the author/expert who had to turn away 40 new clients after the publicity he got his radio campaign MAKING YOU STAND OUT IS THE ANNIE JENNINGS PR DIFFERENCE: You are hand pitched by our team of savvy publicists who have been with Annie Jennings for over 10 years. They love working with Annie and they love working with you. You just can’t get a better team of publicists on your side. Isn’t this better than being lumped into a sea of other experts? While the other authors and experts are busy with sitting and waiting for their phone to ring YOU GET TO STAND OUT AND GET BOOKED! THIS JUST IN – CLIENT TESTIMONIAL: “…world-class PR at a fraction of the normal cost…” “Working with Annie and her team has been overwhelming. They are professional, friendly and the radio interviews they’ve booked have been fantastic. Heck, just last night I was on a show that is nationally syndicated to over 400 stations… and I was the main guest for 2 hours! Fantastic. If you want to get world-class publicity at a fraction of the normal cost, then you really ought to call Annie Jennings PR.” Tim Schmidt, Expert, President & Founder Do you have an interest in getting booked as the guest on high powered radio shows as a supplement to publicity and book promotion?  Visit Annie Jennings PR, radio campaign booking specialist at http://www.anniejenningspr.com/radio_campaign.htm ***** Tell Annie of your publicity and book promotion interest:  http://www.anniejenningspr.com/experts.htm Wouldn’t You Rather Do Business With Annie Jennings PR? Just let us know of your interest at http://www.anniejenningspr.com/experts.htm to talk to Annie Jennings PR about book marketing, book promotion and book publicity!

Book Promotion And Book Marketing Publicity News Alert Just For Authors

To Succeed In Marketing And Book Promotion, Get Publicity

Publicity Equals Success For Book Marketing And Book Promotion

Over 1 Million New Books Published Last Year.  When book marketing and book promotion are involved, how are you expected to compete with those numbers? Here Is What We Know: Over 1,000,000 Books Were Published In 2009 — Up From 2006’s Total Of 296,352 Books Published.  Yes, That’s 1 MILLION Books Published Last Year.  But, listen to this:  Non traditional, print on demand books EXPLODED to 764,448 — up from just 21,936 in 2006 (so if we estimate, that’s up from about 22,000 to almost 765,000 books – WOW!) Visit Annie for publicity Follow Annie Facebook Annie How are you supposed to meaningfully have success with book marketing and book promotion without publicity when you have 1 MILLION COMPETITORS who are all using publicity in book marketing and book promotion? Annie knows and Annie tells.  Use publicity for book promotion and book marketing yourself, along with Annie Jennings PR’s other secrets.

Book Promotion And Book Marketing Through Publicity With The Expert

Annie Jennings PR is the creator of the FAMOUS 18 Spoke Platform Strategy that has swept the publicity industry and has helped tens of thousands of authors and experts to build a strong and powerful reputation.  Previously, Annie’s insight on how to create an influential presence for yourself and your ideas spread like wild fire throughout the publicity, branding and marketing industries.  Suddenly everyone was “platform building” and yes it made a big difference in their success.  Authors and experts got the chance to experience their mission in motion, the unfolding of their creative energy and live the life for their dreams. Annie uses the newest most powerful book marketing strategy you can lay your hands on.  Don’t waste a single dime on old-fashioned and out-dated book marketing ideas that just don’t work. More About The Book Stats: How Do We Know?  The world’s leading provider of book industry information, Bowker, reports that in 2006 only 21,936 non-traditional books (includes print on demand, self publishing and reprints however this figure does NOT include e-books) were published compared to the staggering runaway numbers of 2009, for the same non-traditional books, to 764,448.  You need publicity for your book promotion and book marketing Traditional Publishers Are Steady: By the way, it is interesting to note that traditional publishers, those familiar names we all know in the publishing industry, showed publishing numbers that ranged from about 274,000 to 288,000 from 2006-2009.  Get Publicity for your book promotion and book marketing now! Visit Annie for publicity Follow Annie Facebook Annie Book Publishing Stats For 2009: 288,355 Books published via traditional publishing 764,448 Books published via non-traditional publishing.  Non-traditional means print on demand, self publishing, and reprints.  However, this figure does NOT include e-books.  Total Books Published In 2009:  1,052,803.  Go Visit Annie for help with your book promotion and book marketing publicity!

Media Training Tips To Be A Great Radio Guest

Are you an author or expert?  Are you getting booked as a radio guest on shows?

If so, here are pointers to help you be  a successful radio guest on the show and be so good, that you are invited back as well.

As a radio guest. never do a show using a cell phone, headset, or speakerphone, they are all unreliable!  Always turn off your call waiting.  Contact your local phone company for instructions on how to do this for an individual call.  You can turn it back on again immediately after your interview.  Always have a hotline number for the studio before your interview, if the producer does not call use the hotline number to call them.  Make sure to have notes in front of you in a way that your facts, prepared segue phrases, and other talking points are easily accessible when needed.  And you may need them quickly! Lots more publicity and radio interview tips at http://www.anniejenningspr.com/pages/special_reports.htm

Radio guest Tips Continued

Have your book handy with key pages marked with post it notes that identify the content so you can quickly flip to a page if necessary for reference.  Be sure to know what’s in your book as the producer and host may use it to guide the interview.  A quiet environment is a must, have cell phone on mute (it is usually given for back up purposes) and don’t be easily distracted (kids, pets, loud alerts on your computer, etc.).  Be sure to get the kids set up in advance etc. so their needs are taken care of before the interview.  Be at your interview line well before the scheduled time, they may call to check in.  As a radio guest, have water ready, but not in a spill-able place that could soak your notes. Also be sure your phone has a mute button and use it if you have to cough or sneeze or take a huge gulp of water (the audience can hear you swallow and gulp).  Don’t forget to unmute yourself when you are done! Want to hear real publicity stories of radio guest and media experts success?  Check out the free publicity audio recordings at http://www.anniejenningspr.com/publicitypro.htm Visit Annie for publicity Follow Annie Facebook Annie There you go, Great radio guest tips!

Expert And Author Publicity Strategy

Get Author Publicity, Promote Your Book & Share Your Messages

Book Author Publicity And Expert Publicity Rule 1

Good book authors get some author publicity and book promotion and have been in the media once or twice.  Great book authors and experts gets lots of author publicity and book promotion and have done radio, TV, and print at the local and national level.  They are out there getting their message heard by millions.  Good book authors and experts have an in depth knowledge of their area of expertise.  Great authors and experts have the same in depth knowledge about their topics but also understand how to apply their point of view on radio, TV, print and on the internet.

Book Author Publicity And Expert Publicity Rule 2

Good book authors have a website that may or may not have a media section that has the info the media would want to see.  Great authors and experts have a media website designed to make it easy for journalists and producers to see how they can use them.  Great book author and expert media sites include a media packed professional bio, current professional upscale headshot of the author or expert, a strong TV DEMO with several TV appearances.  The video is important to the media so the media can preview the author’s expertise quickly and easily.

Book Author Publicity And Expert Publicity Rule 3

Good book authors and experts are enthusiastic about their industry.  Great book authors come with a great attitude of “how can I help” that comes across beautifully in on camera.  They present relevant points and conversation that the audience can put to use right away. (Good authors get confused and think it’s about their book sales and miss the part about becoming a national voice).

Book Author Publicity And Expert Publicity Rule 4

Good book authors have a working knowledge about their subject.  Great book authors and experts have personal stories that relate to their industry in addition to the book knowledge, and are able to help the audience experience their vision.  Good book authors overuse their book promotion and author publicity and miss the bigger picture of how their book can help them gain the competitive advantage.  Great book authors and experts rely on their messages for book promotion and author publicity by word of mouth creating a brand and a national status. About Annie Jennings:  Annie Jennings of the National author publicity firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR. Annie’s author publicity firm created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms. Visit Annie for publicity Follow Annie Facebook Annie BOOK PROMOTION TESTIMONIAL: ” In this age of “too bad for you” customer service, the staff of Annie Jennings PR is an absolute treasure. These folks do what they say they will do, on time and with great results. I went to Annie Jennings PR after a frustrating year of little action on the part of a previous publicist. Annie Jennings PR had confidence in my book and the expertise to ignite a “buzz”. And they did it inside of three weeks! I wrote take Two Apples And Call Me In The Morning because I had a message I wanted to get out and. I am so grateful to Annie Jennings PR for helping me accomplish my goal. In my book, they are an investment well worth making!” –Judy Stone, MSW, CN RADIO PUBLICITY TESTIMIONIAL: “I had a very short time span to get my message out on radio. Annie made a promise to me. She delivered on that promise and, she did it on time! I couldn’t have asked for a better outcome. . . . I would recommend Annie Jennings PR to anyone who is serious about getting a job done and getting it done on time.” – CNN Investigative Journalist & Author Of The New Book, God Stories, Jennifer Skiff PUBLICITY TELESEMINAR TESTIMONIAL:  “Thanks so much for conducting such a wonderful teleseminar on creating media-friendly websites!  With my permission, you and Maria critiqued my website during the call and I’ve already implemented several of your suggestions.  Please let me know when the next one comes along, as I’ve got colleagues and clients who’d love to participate.” – Liz Bywater, PhD, President. Bywater Consulting Group, LLC BUILDING A POWERFUL PLATFORM TESTIMONIAL: “Annie Jennings and her team are the best! I highly recommend her 100% I have worked with a few publicists and none compare. What she did for me has created a ripple effect over the years…the rewards for each placement she got me continue longingly.” – Dr. Laurie Moore, Animal Intuitive PUBLICITY TELSEMINAR TESTIMONIAL:  “The Annie Jennings PR teleseminars are fun and innovative–but more importantly, the techniques work. I consistently get calls from producers and journalists who find my media site. This month’s results included a segment on National Public Radio (NPR) and an appearance on the Today Show. When fires threatened the area, believe it or not, among the first items packed up for evacuation were the notes and CD’S from Annie Jennings PR! Annie, as you know I am an avid fan of your teleseminar series. Implementing your suggestions have really paid off. My media site consistently attracts the calls of producers, journalists, and meeting planners–and the media training you suggested has been invaluable. This month alone resulted in a segment on National Public Radio and an appearance on the Today Show and both invited me back!” – Diana L. Guerrero, Author, Speaker, Animal Expert Book Publicity, Book Promotion & Author Publicity Contact Media Strategist Annie Jennings at Annie Jennings PR.

Book Promotion Strategies And Tips For Marketing A Book

Book Promotion Strategies Expert Annie Jennings Presents Must Know PR Tips For Marketing A Book

Book Promotion Strategies

CREATE AN AUTHOR WEBSITE THE MEDIA WILL LOVE.  Pack your media website with info about your book along with the materials the media will need.  Include a .jpeg of your book’s cover, your professional media picture, previous demo video for any TV show, links to media coverage of you in magazines, newspapers and other online media, a list of topics you can discuss, your contact info and a media bio that outlines your credentials, education and experience. BECOME A SOCIALLY RELEVANT AUTHOR AND LEARN HOW TO TIE YOUR BOOK’S MESSAGES INTO THE NEWS OF THE DAY.  Book promotion strategies require you expand yourself as an author and apply your knowledge to the issues of today.  Blog on timely news events or other stories that you see being covered in the major media and newsmaker websites.  This way, you will get lots of practice in applying your message to socially relevant issues that matter to your audience. GET MEDIA TRAINING SO YOU ARE READY TO GO.  Effective book promotion strategies involve learning how to make the most of each and every media opportunity.  You’ll need practice plus feedback to become your own personal best.  This way, when the media calls to book you, you’ll know just what to do!   Media training teaches you how to be engaging and conversational while providing lots of essential information -all characteristics of a great guest! WHEN YOU ARE SPEAKING WITH A JOURNALIST OR PRODUCER BE CONCISE AND CONFIDENT.  Answer their questions directly, do not ramble or go in another direction.  The journalist or producer has an end result to achieve when speaking with you.  The conversation is either a pre-interview for a segment or an interview for an article.  Be sure to give them what they want as this helps them move their agenda forward. ACTIVELY BUILD YOUR PLATFORM:  Good book promotion strategies include having a platform.  A platform is everything that you have such as accomplishments, education, business awards and successes, your reputation, your contribution to your area of expertise and what you stand for.  A Platform showcases you and allows people to understand who you are and how you can help them.   It is similar to the spokes in a wheel, each spoke is separate but important to the whole. The more powerful the book promotion strategies the more powerful the wheel – the  more powerful your ability to get the “six-figure book advance”, get the “account” or “close the deal”. BE EVERYWHERE AT ALL TIMES.  That’s right, stay in front of your target market by appearing on local regional and national TV, radio and in newspapers and magazines as much as possible.  Your client’s want to work with a celebrity who’s making it into the headlines! ACHIEVE NATIONAL EXPERT STATUS:   Lead your field to new levels of success by creating thought and strategy that moves your industry forward.  Share your newest cutting edge creations with your industry so everyone can benefit.  Your clients will identify you as an industry leader and naturally be drawn to you! DON’T FORGET TO BLOG!   Have blog where you apply your knowledge to the issues important in your area of expertise.  Blog format is conversational and this is exactly what the media likes – thoughtful, concise commentary presented in conversational tone.   If you are blogging on top news stories and developments you will learn the skills that you’ll need to be successful on radio and TV.  More book promotion strategies are on Annie Jennings PR! Visit Annie for publicity Follow Annie Facebook Annie

Book Marketing Tips

CREATE A MEDIA FRIENDLY BOOK:  Be sure to include lots of topics that are news worthy.   It’s a great idea to include talking points at the end of each chapter to summarize the essential elements presented so a producer or journalist can quickly capture a segment idea.  Consider the publicity aspect of your book while you are writing your book so you can create a book with a variety of segment ideas. ANTICIPATE THE NEWS & CREATE TALKING POINTS FOR THESE TOPICS:  Be aware of breaking news and headlines that fall into your industry.  Follow the articles so you can anticipate the next step in the topic or story. FOR EVERY MEDIA EVENT THERE IS AN EXPERT COMMENTARY: Have commentary and reactions on events happening in your area of expertise.  As news develops in your industry you can call your target media or email your commentary so they see how you can contribute. PROFESSIONAL BIO:  Create a bio that showcases your education, credentials, and experience.   Lead with top credentials, education, areas of expertise ect.  Follow up with accomplishments, awards or other special positioning statements.  Include media your have secured to show that you are experienced and media savvy as well. CREATE A MEDIA TARGET LIST:  Finally, when practicing good book promotion strategies watch shows that you would like to be on, subscribe to target print and visit internet sites to familiarize yourself with their style, experts they book for commentary and how they position the experts.  Pitch “next level” ideas! Visit Annie for publicity Follow Annie Facebook Annie Book promotion strategies and book marketing tips made simple by Annie Jennings PR.