Archive for July, 2010

A Radio Campaign Is Access To The World!

#1 Radio Campaign By Annie Jennings PR

A Real Radio Campaign Story:

After hearing that Annie’s radio campaign reached over 10 million real live listeners and that Annie books the big shows in the big markets for them and helped them identify their message and teaching them what they need to know to be a great radio guest, the client said: “This is exactly what I was hoping for.” Since they were talking on the phone they did not see the smile on Annie’s face as she realized that creating the #1 radio campaign was exactly what SHE was hoping for. Over 10 years ago Annie had a vision for her customers.  She wanted to help her clients share their message to millions of people all over the world with the best radio campaign. This mission became known in publicity as the famous mission statement “for the betterment of all”.  Annie worked to build up a radio campaign where she instantly knows why you are good, why your message needs to be heard and she even knows what your message is – sometimes even before youdo.  She put together a state of the art booking team of publicists that shared her vision.

The Result of Annie’s Radio Campaign Vision:

Today, that team is the most powerful booking team in America booking authors and experts on the most powerful radio campaign your money can buy.  When Annie heard clients say the same thing this week “this is exactly what I was hoping for” she smiled, because this was exactly what she was hoping for. Welcome Aboard! Want your own radio campaign? Let us know of your interest at http://www.anniejenningspr.com/radio_campaign.htm PSSST: Soon Annie will share her story of her “Jerry Maguire” moment when she vowed to make incredible changes in the publicity industry that everyone enjoys today.  Why?  There were so many barriers to entry for authors and experts who just wanted to help people live better lives by sharing what they knew to be true. Annie will tell about how the the famous Annie Jennings PR pay for placement publicity program came to be.  Annie’s radio campaign is pay for placement too!

MEDIA TRAINING!

Media Training teaches you the skills you need to market and promote your book with ease.

1. Media Training is part of your book promotion and book publicity strategy.

To promote your book you will be getting booked as a guest on radio stations and on TV shows. You will be the quoted book author or commentary expert in newspapers, big magazines and on the internet – you will need to be prepared.  For example, the Annie Jennings PR radio campaign is one of the most powerful radio campaigns in the publicity industry. However, to get booked on these excellent shows, it is important to deliver an outstanding interview.  Book authors and experts should always be ready to do a great job for the show. This is important because keep in mind that ratings support the station and interviews drive ratings and if the ratings are good the stations does great.

2. The radio stations want great guests, timely topics, engaging talented guests who can TALK about the issues important to the listening audience.

Annie Jennings PR understands the strategy to deliver the desired outcome for the radio station as well as the  listeners. The Annie Jennings Publicity Media Training team teaches authors and experts how to not only share your passion, message and experience with your listeners but to also promote yourself, your website and your book to your audience.  So, enjoy the book promotion process, as this is the moment you have been waiting for, and get ready for a fun time. Getting booked on high impact, high listenership radio shows, on TV in your city and in the national markets, and in other media allows you to experience your mission in motion. So get out there into world with a radio campaign, reaching millions, changing lives and empowering others.   This is your time!

3. MEDIA TRAINING FOR BOOK PROMOTION – KNOW THE CURRENT EVENTS IN THE NEWS AND YOUR INDUSTRY:

In some cases you will find that the host will want to ask you questions where they have a personal interest and they may not be what you expert. But remember, you are most likely LIVE and on the air, as with radio and TV, so you are pressed to answer. In addition to being ready to talk about the message and theme of your book, you must be prepared for current event commentary and have your segue phrases at hand to lead the host back to your message. I would also recommend to be prepared with an answer to give, while you are thinking of the real answer such as “you know, that’s a great question, I have never really thought about that issue in that way”.

4. MEDIA TRAINING FOR BOOK PROMOTION – FOLLOW THE MEDIA NEWS WEBSITES:

Be sure to review the major internet news sites such as CNN.com, MSNBC.com, MSN.com and any other news site before any interview you do with the media for breaking news you should know about given your credentials and topic. You don’t want to be surprised with a breaking news tie-in that you did not hear about. Whenever, you speak to the media you should be ready and prepared.

5. MEDIA TRAINING – EXPECT LIVELY CONVERSATION & DEBATE:

Debate, engaged discussion drives listeners to the edge of their seat and is very good for the show.  They love a good, high-spirited conversation.  Remember this is info-tainment so there is no reason to get angry, hostile or take anything said in the interview personally.  Always be polite (after all radio is also entertainment), but make your intelligent, well presented conversation points.  Get prepared for challenging questions in advance and have a cheat sheet ready.  Think about what they could ask you that is controversial and write down your answers so you are not caught by surprise and wind in misspeaking or creating a problem for yourself.   A lot of guests we know use index cards with their answers.  With radio you are on the phone so no one can see your prepared notes.  You are prepared and professional. Just make your intelligent points and you will be fine. You can also add buffer comments as “although you make a good point and I respect your opinion, I also strongly feel . . . . (And go into your comments). Remember, GRACE under pressure wins every time.

6. MEDIA TRAINING DON’TS

An author or expert appearing in the media must know this #1 media training tip.  Never say “I have no idea” as an answer or “I just read it somewhere” when asked a question where you do not know the answer. Have your “I don’t know” answer ready in advance which is something like “I am not familiar with the story or study but I will certainly check it out”.   Never give an answer when you do not know the facts.

7. MEDIA TRAINING – HAVE THE SOURCE FOR STATS AVAILABLE:

If you are going to mention a number and base your answer or discussion on this figure, be sure to always have the sources of any facts and statistics at your fingertips. Never mention a stat where you do not have the source available because when the host asks you where you got the stat, you will not know and this will hurt your credibility.

8. MEDIA TRAINING – ANSWER THIS QUESTION – KNOW WHY YOU WROTE YOUR BOOK:

Be sure to have a great answer to this sure to be asked question “why did you write your book?” Here is a sample of what you might prepare for yourself: As a professional family therapist who has counseled teens for over 10 years, I have come to realize that a simple set of rules for teens should available in a quick and easy to read format to help teens make great choices for their lives. Knowing this to be true in my experience, I created a helpful and powerful “must know” teen tips in my new book “TEENS RULE (AND WHY WE NEED TO KNOW THAT)” that shares the guidelines of being a successful, well-balanced, happy productive and amazing teen.” For more hot must know media training tips to help you market  and promote your new book go to PUBLICITY at http://www.anniejenningspr.com Media training is essential for marketing a book.  For book promotion tips, along with your media training tips, go to http://www.anniejenningsbookpromotion.com For book publicity strategy, media training tips and PR tips go to the Annie Jennings PR Publicity Blog http://www.anniejenningspublicity.com Get your MEDIA TRAINING before you go on radio shows or appear in the media (big tip of the day)!

BOOK PROMOTION STRATEGIES

Here are some quick and easy tips on book promotion.

1. BOOK PROMOTION STRATEGIES – TRADITIONAL

You can get booked as the guest on radio shows, appear in print as the quote expert and the newspaper or magazine usually mentions the name of your book in the article, get booked on TV shows  in cities across the country or on the National TV shows and be quoted in an article online.  This can only help book promotion.

2. BOOK PROMOTION STRATEGIES – INTERNET BOOK MARKETING

Author can also optimize their book promotion by creating a strong online reputation for themselves and for their book. Tools include creating a blog to comment on the theme in your book, linking to Amazon and other booksellers from your blog, creating a Twitter account, a FACEBOOK page for your book, advertising online.  Book promotion thrives on online activity.

3. BOOK PROMOTION OPPORTUNITIES IN YOUR COMMUNITY

Join organizations that can benefit from your book and offer it to members of the organization, sell in bulk to groups and others who match the profile of the book perfectly, get to know your local booksellers so when your book is ready to market they know who you are and will carry the book on consignment (be sure to get the word out so those books sell fast and this way, the bookseller will order more!).  There you are, book promotion made simple! For more on tips on book promotion and book marketing advice, please visit: http://www.anniejenningspr.com

Expert Status Is Key To Promote Your Book

Find out how to promote your book with these tips.

1. To Promote Your Book, Be An Expert Status Holder

The first thing to do to promote your book is to determine your areas of expertise and then create sub-categories for each one. For example if you are a career expert you can talk about how to get a job in a tough economy, how to get hired when everyone else is not, or how to position yourself to get hired in the future.  Expanding on your areas of expertise helps you qualify for more stories and more segments the media is covering.  The idea is to broaden your base and to capture more media opportunities for yourself.  This equals more chances to promote your book. Want to be an Annie Jennings PR expert? Tell us at http://www.anniejenningspr.com/experts.htm

2. Before You Promote Your Book, Grow Your Expert Status

There are lots of ways to apply your talent and knowledge to the issues at hand.  Find an event or news story in your topic area and give your point of view. You will soon find out that your opinion on the story works and that the media will find it appealing.  Whenever a story breaks, the media needs experts to comment on the issues of relevancy in the story.  You can be that expert!

3. Don’t Grow Your Expert Status And Promote You Book Without Your BIO

Your BIO is the first thing you need to create.  Fill it with evidence that you are an expert in the field.  Your education, awards, recognitions, accomplishments, associations you belong to along with a list of any previous publicity or publicity media placements you have received.  Have you been a guest on TV before? Be sure to tell about this in your bio. The bigger and more well known your media placements, the better.  Your bio should support your area of expertise and leave out personal information, although you can mention the location of your nearest major city as sometimes the media likes to know where you or your business is located. Radio is a great way to get started so let us know of your interest in being a radio guest at http://www.anniejenningspr.com/radio_campaign.htm

4. Getting Booked To Promote Your Book

Create a list of the radio and TV shows you want to on as a guest and build a list of contacts at the media outlets. You will introduce yourself and then once a story hits the news where you are qualified to provide talking points you can connect.  They already know you and it will be more likely they will choose you for the opportunity.  Get positioned with the media and your producers in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary.  If an event happens, your expertise, commentary and analysis will be in demand.

5. Can Expert Status Really Aid Book Promotion?

When news happens where you are the perfect expert and can comment on the story send out a notice to your media producer and journalist contact database. Include your contact info so they can connect with you immediately.  Every opportunity could be your big chance to get booked on major TV or be the expert in prestigious media or major internet news sites.

6. You Never Know When An Opportunity To Promote Your Book Will Come

Remember that the media can call at any time and ask you to be a commenting expert on a breaking news story. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview.  The media moves very fast and appreciates immediate access to experts.  Invest in media training as it will add greatly to your ability to appear relaxed and professional. The media, especially radio and TV producers, love a well prepared guest and media trained expert who knows how to convey information on the exact topic quickly and accurately without stumbling, rambling on and on or appearing nervous.  Think polished, professional and experienced.  Now go and promote your book! Love these promote your book tips? Get lots more at http://www.anniejenningspr.com.  Let Annie help promote your book!

Publicity And Book Promotion Can Benefit From Traditional Media

Traditional media can still be useful for book promotion!

1. For Book Promotion, Traditional Media Has Immediate Recognition and Credibility

Traditional media creates a real media outreach and helps position the author or expert as an authority in their field who understands the issues they are commenting on as they relate to issues facing our society. The expert is placed in the national conversation in a socially relevant way.  There are real book promotion opportunities here.

2. Traditional Media And Book Promotion.

It Supports the Social Media Concept as it give you something to share that information and not direct promotion.  Social media is getting very self promotional in a “buy me” sort of way, so communicating a news style event such as “wow, just got booked on XYZ show is a nice way of saying you are an expert. Want to get booked as an expert on TV?  Tell us at http://www.anniejenningspr.com/pages/expert-signup.htm

3. Securing Media Placements To Boost Book Promotion

Traditional media gives you something to talk about and allows you to use social media in a way that is NOT all about selling or offering special deals.  Give them something to TWEET about such as “Be sure to catch me on the NATIONAL NEWS today – commenting on how the proposed health care plan impacts our economic recovery. You are able to showcase your expertise using conversation and answering the Twitter question “what are you doing now” – the TWEETER gets to reinforce their knowledge and status as a national expert in a conversation, non sales manner.  before you know it, opportunities for book promotion will sprout up. Lots more publicity tips can be yours via our Publicity Pro Tip Series. Sign up is easy at http://www.anniejenningspr.com/publicitypro.htm

4. When Promoting A Book, Be Everywhere – Reach Millions.

The idea is to be everywhere at all times as you don’t know where your next big opportunity is going to come from so of course, have a social media platform as well as a traditional media presence. You can reach a vast audience quickly and one that is paying attention (targeted) or they would not be reading, watching or listening to you in an article, on TV or on the radio.

5. Create Thought Leader Status For Better Book Promotion

Appearing on major media outlets gives you the advantage that allows you to edge out your competitors all things being equal.  You don’t get booked on TV unless you jump through a few hoops and can prove that you are a recognized expert and your opinion is based in logic, experience, education and credentials. The power of the traditional media includes the ability to leverage your media into major opportunities such as new clients, getting hired for lucrative speaking events, book deals as publishers are hoping to land the influential personalities and experts in their field, or even ongoing columnist opportunities or regular guest spots on TV and Radio. Real Story: Client was able to triple his speaking fees and sell 25,000 books after building his media bio to reflect numerous radio shows, major TV and print, magazine and name brand Internet media appearances in just six months.  How’s that for book promotion!

A Radio Campaign Offers A Huge Opportunity To Promote Your Book

With a radio campaign you can share your message with millions instantly!

1. Producers Want Radio Guests Who Can Talk About Controversial Topics In The News

Producers and radio show hosts are always looking for guests who can discuss the hottest news of the day.  Always be aware of what is going on in your field and be prepared to discuss any relevant topic.  A radio campaign needs you to be ready to be successfull

2. Good Radio Guests Follow The News That Falls Within Their Area Of Expertise And Create Talking Points For Each Story

Do this even if you are not booked as you will be developing a skill set of how to apply your education, credentials, experience and wisdom to the issues of the day.  Practicing this will make it that much easier for you to create content when it counts.  Your radio campaign will thrive on this.

3. For Any Radio Interview Create A List Of Questions To Offer To Your Producer Or Host

Develop questions that are hard hitting and benefit your listening audience. Producers and hosts want to ask you questions that will intrigue their audience and capture their attention.  Identify talking points that are the most controversial within your radio campaign and be prepared for them. Talk to Annie about a radio campaign to promote your book.  Fill out the form at http://www.anniejenningspr.com/radio_campaign.htm

4. Avoid Questions Such As “Why Did You Write Your Book?”

However, be ready to answer that question with a strong, powerful, 20 to 25 second answer. If you are a great guest with high energy, enthusiasm and outstanding information, the host will be happy to give you a chance to mention your website or how listeners can find out more about you and your books. Be ready with a several points of developed content and your radio campaign will prosper.

5. As A Guest In A Radio Interview, Promote Your Book Responsibly

Radio producers and hosts want to interview authors and experts who are responsible in the promotion of their book while on the air. Remember, you are a guest and are primarily booked to entertain, inform and converse with the audience and the host (keep in mind you are not booked for an infomercial).  When the chance does come to promote your book the host will tell you.

6. When Preparing Answers For Radio Interviews, Avoid the Phrase “In My Book”

It is better to use the name of your book as if it were alive, this way you can be promotional in a way that makes sense to the conversation. Invest in media training specifically for radio interviews so you can become a top notch, professional guest and make the most of the outstanding ability of radio to reach millions.

7. Have Plenty Of News Topics: Create a list of topics along with talking points on each topic

A talking point is your commentary on the issue and what you would contribute to the discussion.  The stronger your talking points are, the more professional and decisive you will appear to your audience. See Annie’s publicity campaigns.

8. Apply Your Knowledge To Your Radio Campaign

Always respond to any question using your point of view as determined by your education, experience and credentials. Your opinions are more powerful and persuasive when you have top notch credentials and a strong platform.

9. Never Wing It, This Will Hurt Your Radio Campaign

Always prepare for an interview with note cards, special reports, news stories etc.  Remember, radio interviews generally take place over the phone so you can have lots of prepared material ready for to use right in front of you.  Be sure your website has plenty of content such as a bio, special reports, tip sheets, contents of your book, a summary of your book and a list of discussion topics and related questions for each topic. This information will help a producer as well as the host get ready for your interview. It’s always better to provide the producer and host with enough information so they have a guideline for the interview. Otherwise, they could go in a new direction that you might not be prepared for.

10. Energy Is Critical In Delivering A Radio Interview

Practice speaking with energy, excitement and passion in your voice.  This, along with your content, plays a critical role in the success of your interview. Energy can also be thought of as urgency. Urgency, in that, you feel a compulsion to share your information with others that you can help. Listeners will sense your passion and be more interested. Hence, a great interview!

12. Be Personable At All Times

Use relationship building skills to create a rapport with the host.  Use his or her name when you speak to them on the air.  If they ask you a question that you feel is especially good you can say “great question” or even better, you can say “great question, Joe” and go on to your answer.  Now go get your radio campaign Get More radio campaign Tips From Annie At http://www.anniejenningspr.com

Create A BIO That Tells The Media All They Need To Know!

Plus: Learn What Not To Put In Your Media Bio.

1. A Professional Media Bio always starts with your credentials, academic achievements, professional and academic affiliations.

Education is a major factor in displaying your wisdom and ability so begin with the most important.  If you are an author, list your published works along with the names of the papers and studies and where they appear etc so the media can document them.  Include links and resources for the media to review.

2. Your BIO should contain your areas of expertise

The media wants to know your primary areas of expertise along with any related topics you can discuss.List the years you have been active in your field.  Many years of experience shows that you can demonstrate consistency over time which is important in today’s society.  The media wants to source strong, well-respected individuals that have experience driven insights.  List involvement in associations, along with achievements or awards you have received in your field.  This demonstrates your mastery in your area of expertise.

3. LIST QUOTED EXPERT PLACEMENTS YOU HAVE HAD

List the most well known first so the media can quickly get a snapshot of your media history.  hings that do not belong in your bio include: your family history, personal triumphs or tragedies (unless tied into your area of expertise or your profession) and your birth place. You can include the location where you live or practice as this can be important if the media would like to book you for a radio interview or as an in studio guest on a TV segment.  Iformation must be accurate, up to date, and easily verifiable as the media has resources to check out your information and will often conduct their own research search as well.

4. MAKE SURE YOUR BIO IS CONSISTENT.

You can always offer an expanded version on your website, however you should not be inconsistent with your bio. You can certainly have other info on your website but the bio must remain consistent with the one you present to the media.  Te purpose your bio is to give them a snapshot of your expertise and your platform so they can determine if you qualify as the expert for theie segment or article.  Have a professional .jpeg of yourself in your professional capacity and jpeg of your book cover ready to email to the media upon request, in addition to a demo that is easy for the media to review. Next tip?  Enjoy your media, give everyone you speak with your highest quality insight and information and then, showcase your publicity and your media appearances on your website!  Remember to link it to your bio!